What are the best days of the week for churches to send weekly eletters

Participant

What are the best days of the week for churches to send weekly eletters

What days of the week are the best for mailing e-newsletters for insuring high open rates?

1 REPLY 1
Moderator

Hello @echurch ,

 

This will largely depend on the demographic of your contacts, and a number of other factors. You can typically determine the best day and time to send an email, based on prior data about open dates/times.

 

In my experience, religious communications tend to perform better either in the middle of the week (e.g. Wednesday evenings), or the day before / after services. What guarantees the best open rates is consistency. Once you select a day/time, it's best to stick to that so your contacts will know when to expect it and will be sure to check their email inboxes.


William D
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