What is considered a "Opened" email?

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SteveC907
Occasional Participant

When someone receives an email and views it from the reading pane of their email client, without clicking on it, does this count as an "Opened"?

1 ACCEPTED SOLUTION
William_A
Administrator

Hello @SteveC907 ,

 

Opens are tracked based on a 1x1 pixel transparent image inserted automatically on all email campaigns. If the recipient's "reading pane" doesn't allow images to download / show, then the open won't be able to be tracked.


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William A
Community & Social Media Support

View solution in original post

2 REPLIES 2
William_A
Administrator

Hello @SteveC907 ,

 

Opens are tracked based on a 1x1 pixel transparent image inserted automatically on all email campaigns. If the recipient's "reading pane" doesn't allow images to download / show, then the open won't be able to be tracked.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
SteveC907
Occasional Participant

Thank you for the prompt reply. That explains why some of my customers tell me they saw my email but my campaign shows that they never opened it.

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