What is the difference between open and click?

PamG035
Participant

What is the difference between open and click?

 
1 REPLY 1
William_D
Moderator

Hello @PamG035 ,

 

Opens are when a contact opens an email you've sent them. This is tracked by a 1x1 pixel invisible image being downloaded / shown in the email at the time of opening. 

 

For more info on Open reporting

 

Clicks are when a contact explicitly clicks a link in your email. These are tracked by the original links you insert being automatically rewritten, with tracking coding at the time of sending. When a contact clicks the link the tracking coding will redirect them to the actual link, while it reports back to our system.

 

For more info on Click reporting


William D
Community & Social Media Support

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