Why You Shouldn't Use Anchor Links In Your Emails [Discussion]

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Why You Shouldn't Use Anchor Links In Your Emails [Discussion]

In an increasingly mobile world, anchor links are an outdated feature. Many email clients no longer support anchor links and anchor links, in general, do not work on mobile email clients. The video below goes into more details about why you shouldn't use anchor links in your emails.

 

 

Do you still have questions or feedback after watching the video? Please let us know!


Nick S.
Social Media & Content Manager

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Regular Participant

This has absolutely no relevance to organizations that do lengthy newsletters with several sections, as many users do. First, we have found that clicking on the view-in-your-browser link on a phone makes the anchors work. Second, people tend to read newsletters on their computers where there are no problems. Please be mindful that this is a large part of your clientele. Everyone doesn't send out short announcements that try to sell something. Nor does everyone want to drive traffic from the newsletter to the website. Often these outlets are under different management, and the website has many other functions but should not be filled with continuing newsletter articles. Please respect this segment of your clientele and make anchor links available to those who want them. Thank you

Here’s a workaround that can be used used to link to a section within an external page or within the same page. Using within same page will cause the page to reload, but the end result is the same as using an anchor. This will not work as an anchor within an email message.

 

1. From your browser, select the menu option: View page source. 

 

2. Search for “id=“

 

This will reveal all the areas of the page where there are section identifiers. For example, if you find a result id=fieldEmail (which refers to a field called Email) the identifier can be used as the 'anchor'.

 

3. Add the identifier preceded by # to the URL such as http://domain.com/pagename#fieldEmail

 

4. Test it in your browser window first to make sure it’s correct.

 

5. Create a link using CC’s standard link option, choose Web Address, and paste your link. 

 

 

As someone who edits two newsletters for nonprofits, I applaud this statement. Constant Contact seems to be totally out of touch with the large number of nonprofits who send out newsletters. We don't want to sell things, we just want to give information to our members in the most efficient way. Most of our members read on the computer and refer to the newsletters throughout the week. Those who read on phones can access the anchor links as noted - no problem. Why don't you poll your customers about this? We have fairly large contact lists and wish you would listen to us.

I completely agree. That abandonment of a clickable Table of Contents is death for substantive newsletters. The "explanations" provided by CC are not overwhelmingly compelling. Or, apparently, completely true. CC needs to finally fully engage with fixing the problem and giving us solutions rather than the boiler plate justification.