click rate versus open rate

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FOCVNWR
Occasional Participant

click rate versus open rate

Hi!

Can someone explain the different between click rate and open rate?  I haven't found anything that simply explains it.

THANKS!

Deb

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Frankie_P
Moderator

Hi @FOCVNWR 

 

We would be happy to help clarify this for you! The difference between the two is one is focused on your contacts interaction with your URL links, while the other is simply who opened your email. The click rate on an email reporting is the number of times links are clicked in your email by your contacts. On the other hand the open rate is the percentage of contacts who opened your email compared to how many contacts were sent the email. Do these descriptions help you understand the different better?


Frankie.P
Community & Social Media Support

Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

You're not alone on your email marketing journey. Connect with a Marketing Advisor to see how they can help you develop the right strategy for your business and get the most out of your Constant Contact experience.

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1 REPLY 1
Frankie_P
Moderator

Hi @FOCVNWR 

 

We would be happy to help clarify this for you! The difference between the two is one is focused on your contacts interaction with your URL links, while the other is simply who opened your email. The click rate on an email reporting is the number of times links are clicked in your email by your contacts. On the other hand the open rate is the percentage of contacts who opened your email compared to how many contacts were sent the email. Do these descriptions help you understand the different better?


Frankie.P
Community & Social Media Support

Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

You're not alone on your email marketing journey. Connect with a Marketing Advisor to see how they can help you develop the right strategy for your business and get the most out of your Constant Contact experience.

View solution in original post