our campaigns are going to spam for gmail clients

[HTHT33449]

I have reached out a few times to resolve this issue. we noticed at the beginning of this calendar year our campaigns were going into spam for our gmail customers. We need this problem resolved before the school year starts in august to reach our clients. plz let me  know how to get this resolved 

[William_A]

Hello @HTHT33449 ,

Here are some general best practices for deliverability.

Deliverability can have a lot of variables, from elements on our side, on your side, on the recipient's side, and in their email system company's side. It's also a generally good idea to set up additional authentication for your emails - whether that's through us if you have a free domain (e.g. Gmail, Yahoo, AOL, etc.) or via self-authentication if you have your own domain (such as through a business or other organization).

If you'd like to learn more about safelisting, and what it entails:

Safelisting domains in a security system

Safelisting email addresses in an email client or security system

If you're wanting more in-depth, specialized insight on your current deliverability, it'd be worth speaking with one of our Deliverability agents.