I work for a church. We get calls about once/week that parishioners are no longer receiving emails. Half are going to their spam folders but the others are simply not receiving. I have to keep deleting and re-signing them up. Why is this happening?
Hello @kmarfione ,
Deleting and re-adding the contacts isn't going to do anything. Here are some general best practices for deliverability.
Deliverability can have a lot of variables, from elements on our side, on your side, on the recipient's side, and in their email system company's side. It's also a generally good idea to set up additional authentication for your emails - whether that's through us if you have a free domain (e.g. Gmail, Yahoo, AOL, etc.) or via self-authentication if you have your own domain (such as through a business or other organization).
If you'd like to learn more about safelisting, and what it entails:
If you're wanting more in-depth, specialized insight on your current deliverability, it'd be worth speaking with one of our Deliverability agents.