if outlook reading pane is open on a users computer and they can see the newsletter without clicking, does that count toward open rate or not?
Hello @SusanG8355 ,
Preview functions (for example the Gmail extension for Chrome) will still technically open the email, since what's used to track an open is allowing images to load from the email (we use a 1x1 pixel transparent image for the open track).
If you're needing to reach out to the non-openers, you can make a list from an email's non-openers, then create an email to send to them asking why they ignored / didn't open the email.
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