readers that didn't open

SusanG8355
Occasional Participant

readers that didn't open

All of the people on the list have ask to be there, and yet the click rate is 15-20%. how can i select the users that did not open the newsletter to ask them why they didn't open email?

2 REPLIES 2
SusanG8355
Occasional Participant

if outlook reading pane is open on a users computer and they can see the newsletter without clicking, does that count toward open rate or not?

Hello @SusanG8355 ,

 

Preview functions (for example the Gmail extension for Chrome) will still technically open the email, since what's used to track an open is allowing images to load from the email (we use a 1x1 pixel transparent image for the open track).

 

If you're needing to reach out to the non-openers, you can make a list from an email's non-openers, then create an email to send to them asking why they ignored / didn't open the email.


William D
Community & Social Media Support

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