More criteria for A/B testing

[SusanC3074]

Subject lines are important, but since it is not a valid test unless only one thing is changed, your A/B subject line test isn't enough if I wish to test designs or different copy. Perhaps there is no way for CC to help me make that happen, but I wish there were a way to set up two designs and give the list I want divided into two randomly selected lists so that I did not have to do that on my own. Thanks for the listen!

[TexasSHP]

Also being able to vary email message content to coincide with subject line would be a HUGE time saver for me.

[HeleneR1]

I wanted to do an A/B test, basically flipping the Subject line with the Preheader as that's usually the next best text to use and test, yet one of them then will have the Subject and Preheader the same seeing as you can't adjust, basically redundant and will look like a mistake to some. (and have the preheader show in final review as others have already suggested.) Thanks

[Frankie_P]

Hi @HeleneR1 what steps would you expect to take to add your preheader to his a/b testing? 

[Frankie_P]

Hi @SusanC3074 being able to determine an A/B winner based on other other variables like your email content is a great feature request. I've opened this idea up so other users can weigh in as well.

[HeleneR1]

One usually uses the valuable Preheader space, therefore, a real life a/b test should allow the preheader to be tested along with the subject line, not subject line alone. 

[OutrightVT]

The A/B Test and Re-Send functions are awesome - but Subject Lines and Taglines go hand in hand. When we can't change taglines, it often makes us unable to use those features. Please consider adding this to the features!

[Frankie_P]

Hi @OutrightVT when you say taglines, do you mean the preheader on your email campaigns? Having this clarification is important for us to have so your feedback is properly tracked and submitted to our Product Team.

[OutrightVT]

Yes! I do, sorry, got my vocab mixed up. Yes, changing pre-headers would be amazing for a/b and for resends.

[Caitlin_M]

We're updating the status of this idea to more accurately reflect its current status with our engineering team and also made slight changes to the subject line in order for it to be more easily found. We can't guarantee a commitment to deliver on this feature request surrounding A/B testing feature but it should indicate some awareness that we have heard your feedback and could be taken under consideration for a future release.