Unsubscribe - but why?

[Rob.Harris]

Currently the unsubscribe link takes receipients through to a page where they can leave text offering insight into their decision to unsubscribe. As this is a text only option there will never be any feasible analytics of this. May I recommend the use of radio buttons with common pre-populated reasons for unsubscribing:

• I did not sign up for this
• Too frequent
• No longer interested
• other

[Beatriz_R]

This has been implemented with our new unsubscribe flow: