I am ready to switch over from paying $90 a month for CC to or another provider that does automated split testing. Please move this up to the top of your priorities.
A/B testing in Constant Contact is a PAIN!
Please automate the process, where it automatically splits the list and sends to the remaining list the "winning" email.
This will help your customers out tremendously, save time, and make us all better communicators.
Thanks for shaing this idea!
A/B Testing is a "must-have" for CC. I would like to continue using CC for our email needs, but doing A/B Testing manually is unecessary and time consuming. I would expect that this is already being addressed, but a timeline for availability would be helpful. Thank you!
Anything new on A/B testing?
Take a look at this thread on AB testing. One of our product managers commented on the plans for implementing this. He would love to hear any additional ideas you have on the topic!
Thanks for posting this feedback!
It would be helpful to have an include/exclude list feature for each out going email. Meaning, you choose to include list A and B, but exclude list C for the outgoing email. So if a customer is in list A and C, they would be excluded from the email, however all other customers in list A and B only, would receive the email. This would enable us to micro-manage lists without having to import new lists for every email.
Thank you for sharing this idea! Have you considered using Tags to sub-segment your list? This would allow you to "tag" the people with certain terms to filter your list down. Using tags you could send to list A and only the people with tag A, etc.
Check out this FAQ for more.
Thanks Hannah. An interesting idea but if I read the set up correctly, I can't imagine creating tags for contacts one by one for 20,000+ contacts.
Thanks for sharing this feedback!
Please add this feature. Particularly for blasts where multiple lists are used, the manual method is hopelessly tedious.
I find it ironic that your login screen say's "Welcome back! Let's get some marketing done." when your system doesn't have A/B Testing or segmentation logic which are the two largest cornerstones to email marketing. A/B Testing: I have a list of 12k people. When I was sold on your product by your sales staff I was told there is A/B Testing just like Mailchimp, Mad Mimi, Benchmark and the rest of your competitors. Come to find out you don't have A/B Testing and the best solution I could get out of your support staff was to split my list by exporting to excel. Really? Thats what you call a solution? Even your support forum, when people mention this your support list out all these steps and one of which is to copy half your list into a new list. But they never say how, because you can't within your system. Segmentation: I know what you're thinking, "we do have segmentation, create a list" sorry creating list is not segmentation. You're fooling yourselves and your customers, segmentation is taking narrowing your target audience within a list, not creating list on top of list. Segmentation logic needs to be applied at the scheduling screen because segmentation is unique to each campaign, so what you're really asking us is to create a new list for every campaign. I should be able to send a campaign to everyone on my list that hasn't clicked an email in 30 days, or everyone that has forwarded an email, or everyone in CA that has read an email before etc... There has to be logic behind the segmentation, and subscriber activity has to be applied within that logic.
New Marketing Manager here. Time to move to another email platform as you are falling farther and father behind your competitors like for example. To not have a way to do A/B testing without having to manually split and create 2 new lists is so 2005. Regards, Randy Downs
Quick summary why I'm leaving Constant Contact once our Pre Payment is spent:
Basically constant contact is built for mom and pop, they have not shown any desire to provide a service for professional e-mail marketers.
Fully supported and disappointing to see there hasn't been any progress made on this in over a year.
There are entries from 2012 in this forum asking if this has finally been implemented. It's 2016 now and customer service just told me they don't even know if this is going to happen in the near future. I will look for a different provider that offers an A/B testing feature.
I'm amazed AB split testing still isn't available on CC! and other key players have all been offering the functionality for years. Please catch up! It will make everyone's emails better, it's simply a no brainer. You'll lose customers otherwise.
Another customer leaving because this hasn't been implemented.
I can't believe it's 2016 and you still haven't implemented this feature. What are you doing?
Any updates on the progress of implementing an automated process for A/B testing with contact lists? Its been 2-3 years since many of the comments I saw on this subject. Personally as our email marketing manager, I'm in a place where I need this functionality. My compnay has been with you since 2008 and we would like to stay but will not be able to in the next 6 months if this is not a feature. Please advise of any update. Thank you!
Yes, its called find another provider or divise a method yourself.
As a marketer, I want to be able to split test different subject lines, images, and calls to action. I.e., what gets better open rates: "Save 20% off" or "Free Shipping" as an example.
Unfortunately, there's no simple way to do this in CTCT. Competing platforms have had this feature for years, and I even rememeber receiving an email from CTCT on the benefits of A/B split testing.
This is the most basic, most important piece of information small business and marketers need. Please upvote this if you agree!
How is it possible that Constant Contact still does not have this capability? This thread was started in 2013. Three years ago. This is clearly a feature that customers have been asking for for quite some time and is a key feature in making sure that our email marketing is effective! Constant Contact, I really don't want to go to a different provider, but I must confess that I have started looking because it seems like often our feedback isn't heard and our needs are not met, even when we share them time and time again and because A/B testing is key.
Constant Contact, last chance. Please update the community on when you plan to implement this feature!
The other email company just announced an improvement to their already existing AB testing capabilities.
Check it out.
You must be a registered user to add a comment. If you've already registered, sign in. Otherwise, register and sign in.
Find out about the life-cycle of a product idea when it is posted on our Feedback board.