I have an idea that is greatly needed by anyone that uses CC to send out mailings on a regular basis.
I have noticed that many times when I ask someone if they would like to be signed up for our weekly email, their response is “I used to get it but don’t now”. That’s simply because Gmail and others send emails to the “Junk file” if not opened on a regular basis.
Many times people will be busy or away and just can’t take time to look at our email so it goes away to that place it never comes back and because they are already signed up, we can sign them up again but if we do it will still go to that same file.
Our email address is and my idea is if we could take all the “unopened email” from 6 months on back to years, we would need a way to slightly change our email address to (adding the s to antiques) so it 1) wouldn’t be recognized by our customer 2) it would go to their normal in box 3) we would have a ton more opens. I know you have the ability to see how long someone has been not opening their email as I have had someone from CC do that for me.
Right now our open rate is at about 26% but the ¾’s of the ‘non openers’ is pulling that way down and if not it would be around 80% or higher.
How can you create something within the program that would allow us to have that backup email for just the ones that have not opened their email for 6 months to 2 years? We don’t want to do two email blasts per week, we simply need a way to put those un openers as a special email address that would pick up the new email for just them.
What do you think and you are welcomed to experiment with us and then you have one other thing people/customers will love!
Down the road if we are back in the same situation we can again, slightly change our email to (example) but in the future we can add a note on our email “Be sure to open our emails at least 2 times a month or they will start going to your junk file”.