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Unsubscribes should not be included in the open rate

Unsubscribes should not be included in the open rate

Status: Voting Open Submitted by on ‎08-07-2017 07:29 AM
2 Comments (2 New)
Or we should have the option to have them taken out of the open rate..i.e., I have a 18% open rate however 43 of my users opted out of the 393 opens.. that dramatically reduces my open rate.. So it is an inflated and incorrect representation of interest in my email campaign..
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2 Comments
Patrick_W
Moderator
Moderator
‎08-07-2017 02:07 PM
‎08-07-2017 02:07 PM
Status changed to: Voting Open

Thank you for the feedback.

chrisc137
Occasional Contributor
‎10-02-2017 08:19 AM
‎10-02-2017 08:19 AM

the math for each category is skewed to produce the most possible for its respective category.....my experience - the ONLY THING THAT COUNTS IS "CLICK THRU"  everything else is "statistical noise"