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Signpost
2907 Views
1 Comment

Learn how Signpost can help with cultivating your online reputation utilizing tools such as Constant Contact's email marketing platform, to stay in touch with your customers at a time when communication and present of mind is more important than ever.

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  • Marketing Best Practices
Junxure
4936 Views
1 Comment

During these unpredictable times, a positive relationship between Financial Advisors and their clients is imperative. In-person meetings have been replaced by video calls, networking events aren’t happening and handshakes are a thing of the past.

 

This added layer of complexity compounded by the fact that clients expect clarity on what’s happening in the market, to help calm nerves, and to set realistic expectations for their financial future. 

 

Armed with the right technology, you can keep your clients engaged and feeling good about your relationship as their advisor. Email marketing platforms can help wealth management firms communicate effectively, efficiently, and with that added personal touch.

 

Many platforms integrate directly with CRM technologies. Here at Junxure, we partnered with Constant Contact to deliver an online marketing tool designed to help financial advisors and wealth management firms reach a wider audience without breaking their marketing budget.

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  • Marketing Best Practices
Nick_S
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Jake and Dave of the Constant Contact Blog break down how suspended bounces work and the impact they can have on your email marketing. Introducing The Inbox.

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  • Marketing Best Practices
Robb_P
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Well, here we are, getting ready to welcome another new year.  I thought that for my final post of 2019, I’d go over some best practices to help start your 2020 marketing efforts off on the right foot.  A lot goes into successfully delivering an email to the inbox, and these are just a few best practices to keep in mind.

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  • Marketing Best Practices
Robb_P
7125 Views
4 Comments

A lot of people believe that delivering an email is as simple as clicking “send” and waiting a couple seconds for it to go to the inbox (or maybe the junk folder if it looks like spam).  In reality, there are a lot of checks and balances that an email campaign needs to go through before it can be successfully delivered. Every part of your message, be it the footer, body, images, subject line, and so on can affect delivery.  One aspect that is often overlooked is the “from” email address. In this post, I’ll go over how using a free email address as the “from” address can affect your delivery.

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Robb_P
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We as email marketers tend to define spam as “unsolicited” or “unrequested” mail.  While this is technically correct, it goes a bit beyond that. The truth is, spam is in the eye of the beholder.  These days, people tend to consider any mail they don’t want as spam, whether they asked for it or not. As senders, we need to understand this and make sure we are mailing to interested and engaged contacts.

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  • Marketing Best Practices
Robb_P
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Back in October, I posted about some types of problematic email addresses and why they are cause for concern. Today, I will be covering a few more types of addresses that I didn’t get to discuss previous: dead domain addresses and spamtraps.

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  • Marketing Best Practices
Caitlin_M
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You've heard the phrase "there's no second chance to make a great first impression" right? Well, that phrase should be echoed through your email marketing, especially in your Welcome Email. Read on to find out how to make it happen.

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  • Marketing Best Practices
Robb_P
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0 Comments

Today, I’m going to go over a few of the problematic email address types that can also result in a Constant Contact account disabling for a review.

 

In the interest of brevity, I’ll only be discussing a few of the different types of addresses in this post, you can expect a follow-up post in a few weeks that will discuss some others. Today’s topic will be “role”, “transactional”, and “group” addresses

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  • Marketing Best Practices
Robb_P
14014 Views
4 Comments

List Reviews come about only due to list size, whereas Account Review are due to a specific issue that Compliance would like to discuss with a customer.  One of those issue are elevated spam complaints.

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  • Marketing Best Practices
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