As a person and responsible business person, manage your settings and use the data you get responsibly. Be sure not to share information with 3rd parties unless your users give you direct permission.
Be relevant and not creepy. When advertising, be sure to think about what your clients and customers think you know and what you really know. If you want more information on this, check out our other blog post,Do you want Free Eggs?on handling your customer’s information.
Finally, if you are looking to converse with your clients, realize that social media isn’t the only outlet. Be sure to consider email marketing, direct marketing, events and more.
And if you have any questions and concerns about what you are doing, we are always here to help. Don’t hesitate to reach out and ask.