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Member Blog – Marketing

Everyone loves to celebrate their birthday. You can bring a smile to the face of your friends, family, clients and customers by sending them an email on their birthday. In this 13-minute tutorial I describe how this process works.

 

 

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My sample image with the alt text fieldMy sample image with the alt text fieldImages go a long way toward conveying meaning and making our online content appealing. A great description of an image is equally important for those situations where no one can see the image. Today I'll talk about how to set up the image description and a few tips about what it should say.

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Many Black Friday sales started the Monday of Thanksgiving week. In fact, I believe some advertisers are still promoting Black Friday.

Cyber Monday turned into Cyber Week and appears to beat the daily sales period of Black Friday.

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Haven't started your Christmas marketing yet?  Don't worry, there are still eight significant shopping days left, in the season.  So, email and use social to get your message heard.  Some marketing is better than no marketing. 

    

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In today's world of informed consumers who wield the power of apps that can mass unsubscribe them from mailing lists, the days of the business card fishbowl are numbered. When you are competing with a hundred emails a day, nearly half of which might be spam, how do you get yours read? You don't do it by adding every person who has purchased from you or given you their business card to your mailing list.

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Usually in Mid-November, all the holiday advertisements are in place and early returns suggest a landside of goods sold and donations made to deserving charities.

Imagine directly reaching consumers online – just like you do offline with direct marketing and mail plus a variety of selected channels, but at a much higher frequency of touches and not killing the budget!

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Let other companies deal with the road to nowhere, better known as, “disruptive advertising.”Depositphotos_73954757_Web.jpg

 

 

 

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My friend and fellow Constant Contact Solution Provider Lorraine Ball had me on her podcast to talk about marketing. Give a listen and see what you think.  All feedback welcome! 

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How many times a day do you find yourself answering the same question? You can practically answer it in your sleep by now. Did you answer the question in person or was it by email or replying to a comment on an online post? Either way, you've already written a good chunk of a great email campaign or blog post just by answering that question everyone seems to have about your business.

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