Is "thank you" considered "old school" now?  Do you thank your clients, your employees and vendors? How often? In what format? Why? We can turn this age-old practice into a time-consuming, to-do list item or we can embrace it and put it back into the every day life of a professional.  It is so easy to get into caught up in the daily routine of work and forget about some of the simple things that we can do to really make a big impact in the relationships we have with others.  One of these is the simple "thank you".  I would like to share with you some basic thank you etiquette as well as some creative ways to show appreciation and thanks to your clients, employees and vendors.

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Yelp can be challenging to business owners.  Get some perspectives on the challenges and 5 tips on how to have Yelp working for your business and not against it.

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Everyone knows that image is everything in marketing, but we often overlook the back-end of the process: reporting to management or the client on the results of our hard work. People seem to think it’s OK for the report to look raw, crude or technical because it isn’t visible to the general audience. Don’t make that mistake!

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JNGAssociates

Facebook's new strategy

by on ‎04-10-2014 07:01 AM

Soon, Facebook's strategy  is to publish less than 2%  of the organic posts. What this means is that if you want your posts to be published,  chances are,  you will have to pay Facebook for more exposure.

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Ducks.jpgfor your inbound marketing campaigns.

Just make sure all your ducks are in a row.

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humor_teaser_2.jpgIs humor an effective creative approach for your marketing messages?  It depends on who you ask.  Here are three legendary creators of humorous advertising offering five takeaways for your campaigns...

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There’s nothing better than walking into a crowd, locating a familiar face and being greeted with instant warmth and recognition. Remember the TV show, Cheers and their theme song lyrics, "where everybody knows your name”? And so it is the same with email:  imagine your inbox as the crowd and a well-designed, attractive and friendly email as the welcoming, recognizable face.  Just as it can be daunting to navigate an unfamiliar crowd, so too do we often feel overwhelmed with email communication. 

 

 

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You don't need to be a large company to afford the benefits of marketing automation.  There are CRM and MA tools that fit within the budget of any size company.  If you first take the time to create the processes that are right for your business, you can then search for the right tools to make them happen.

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PetiaB

Is Your Marketing Mobile Friendly?

by Solution Provider PetiaB on ‎04-03-2014 03:00 AM

At the end of 2011, the U.S. alone was home to more than 100 million smart phone users. By the end of 2014, 90 million people will have used a tablet in the U.S., which will represent 36% of the overall Internet population.  

 

Are you taking advantage of this amazing opportunity to market your small business?

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I've been using Constant Contact to send out a newsletter to my friends and family for the past 5 years. The response has been fantastic and it's made me a believer in taking the time to send word to your personal network on a regular basis. Here are my three top reasons that I think this makes sense.

 

 

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