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In recognition of President's Day our Support Office will be closed Monday, February 19th. We will re-open with normal business hours on Tuesday, February 20th.

Member Blog – Marketing

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I sent out a valentine's day message to my friends and family this morning and had an unintended consequence.  

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Super Bowl ads may be entertaining, but they are bad marketing examples, especially for small business owners.

 

Read on to find out which ad strategies small businesses SHOULD follow.

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Email has become what direct mail was called in the last decade: junk mail.

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It's important to keep your list current. Your list is a goldmine - the more you nurture and grow it, the better it will perform for you. 

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If you are a Constant Contact user, be sure to grab this quick report before year end.

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Marketing to the Rescue

Unlike other industries, home services companies have to get invited to a strangers home before they can sell. Content marketing can help break down the barriers.

Blog posts, videos, and social media updates can peak customers’ curiosity about new products and services. Reviews, testimonials, and social shares of comments from happy customers help you build a referral process which transforms one job well done into many opportunities

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Everyone loves to celebrate their birthday. You can bring a smile to the face of your friends, family, clients and customers by sending them an email on their birthday. In this 13-minute tutorial I describe how this process works.

 

 

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