My goal is to teach you how to do email marketing. This short, but comprehensive article tells you what you need to know from strategy to implementation. Email marketing is a powerful marketing tactic. Whether you are a consumer based business, service based company, not-for-profit, corporation, or something in between, email marketing can help you connect with your customers and clients in a very cost effective way. The tools and techniques outlined below will be powerful tools for your email marketing toolbox.
It only takes a few seconds for people to form preliminary opinions of a person, product or company. Taking the time to design effective and attractive emails will help create a positive, lasting impression.
Often, people tell me, "I'm not a speaker so I don't have to think about presentation skills." I disagree. I think we are all speakers – yes, even you.
Whether you talk to a small or large audience or in a corporate, academic or community setting, you are a speaker. If you give an update to a project team, speak up at a neighborhood meeting or organize a fundraiser, you are a speaker. If you give a toast at a wedding, conduct orientation for new employees or train someone on a new process, you are a speaker.
The point of thinking of yourself as a speaker is not to make you crazy. The point is for you to become conscious of your power to communicate. Public speaking is a skill – it's not magic or a special gene. And as a skill, it can be learned and improved.
You need a list. Email marketing is a powerful tool, but you need a list of people to send your messages to. No worries. For nearly two decades I have been helping businesses with email marketing strategies that bring real, measurable, and cost-effective results. Allow me to share with you some quick tips on how to effectively build your email list. Enjoy this short article – Quick and Easy Email List Building Strategies.
Email marketing isn't perfect. However, when it is used correctly it is a powerful marketing tool. This is true in many industries, but it is especially true for services which offer annual service checks. Whether it is an automobile repair shop, dentist office or heating and air conditioning company, email is a cost-effective way to drive repeat business and a reoccurring revenue stream.