Haven't started your Christmas marketing yet? Don't worry, there are still eight significant shopping days left, in the season. So, email and use social to get your message heard. Some marketing is better than no marketing.
In today's world of informed consumers who wield the power of apps that can mass unsubscribe them from mailing lists, the days of the business card fishbowl are numbered. When you are competing with a hundred emails a day, nearly half of which might be spam, how do you get yours read? You don't do it by adding every person who has purchased from you or given you their business card to your mailing list.
Usually in Mid-November, all the holiday advertisements are in place and early returns suggest a landside of goods sold and donations made to deserving charities.
Imagine directly reaching consumers online – just like you do offline with direct marketing and mail plus a variety of selected channels, but at a much higher frequency of touches and not killing the budget!