LinkedIn, a Microsoft company, is quietly becoming a powerful tool.  If you joined the business social network, prior to its sale to Microsoft, you've probably noticed the changes.  These changes are adding power, to a tool that lacked punch.  Read on to hear about the first crop of changes.

Holiday marketing? Yes, even if it is still warm outside, this is the ideal time to map out your holiday strategy. While things are a little slow, you can look at the calendar objectively. Plan promotions, schedule emails and social media posts and even revise your website so you can focus on your customers when the season is in full swing.

How many of you just LOVE reading charts, graphs, and other metrics reports? I’ll bet I didn’t get many raised hands but probably got a few rolled eyes. It surprises me how few people look at reports, but I hope that today's article changes your mind.

using persuasive or direct response writing to get your copy read.