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Member Blog – Marketing

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{Read length: <4.9 mins} How can we improve the odds if we don’t measure what we’re doing? A leading indicator of positive results are our automated, systematic, and repeated actions. These include our marketing technologies (e.g., Constant Contact, and its autoresponder, and a new entrant automating testimonial marketing, Raviate, which is looking for private testers - email me). Our own repeated actions turn into habits. Inconsistent actions lead to inconsistent results.


As we improve our marketing habits & systems, we can better measure our results in these 3 ways:

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ManyIdeas.jpgI would assume that as a user of Constant Contact’s email program, there are many different types of emails sent (selling, information, content, etc.) at many different schedules (daily, weekly, monthly, etc.) from many different subscribers of their services.

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