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Member Blog – Marketing

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In a way blogging is a bit like cooking. There is a a simple recipe for great business blog posts.  The recipe looks like this. :

 

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Case studies give potential clients a chance to visualize what you might be able to do for them. They are particularly effective with technical products because they are more interesting to read than just product specifications. They are also more credible then simple sales literature filled with claims that you are the “leading experts in your field.”

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Sometimes you just have to rant. You run into a situation with a vendor, client, coworker, child or spouse which you think is silly, stupid or frustrating. It is going to annoy you until you voice what you are feeling.

 

So what do you do? You can tell a friend, share a comment on social media or you can write a blog post. If it is a personal rant, you can be sarcastic or funny and even a little mean, but what if you are writing for a business? Is there a way to rant professionally?

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{2:15 minutes to read} Recently a client emailed me to ask if we use Search Engine Optimization (SEO) practices to enhance the articles that we edit for her. At phoneBlogger.net, we are SEO-conscious, and we use this knowledge when editing our client’s articles. Here’s how we “SEO” our client’s articles:

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If you want to be considered a subject matter expert you will have to spend a good deal of time writing blog posts, creating slides for seminars, recording podcasts and assembling white papers. It is important but it can be exhausting to keep coming up with new angles on the same subject.

 

To keep our content fresh we employ simple strategies to reuse and recycle information to reach a wider audience, without reinventing the wheel. Here a few of my favorite tricks.

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Soon, Facebook's strategy  is to publish less than 2%  of the organic posts. What this means is that if you want your posts to be published,  chances are,  you will have to pay Facebook for more exposure.

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Many users have one  big mailing list to which they send their email.  While there is nothing wrong with this approach, it is not the most effective use of email marketing.

 

Read this blog and find out the reasons for breaking down your list  into smaller segments.

It will be interesting and rewarding.

 

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