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Member Blog – Marketing

Logos are an important factor in any business.  When they're on point, a good logo can immediately impart a sense of what you do, how you do it and, intended or not, how good you are at it.  Is it time to give your logo a closer look?  Probably not a bad idea, and it won't cost you an arm and a leg if you crowdsource it.

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It has been said that every day, you are either gaining market share or losing market share. Even if you are not changing strategies, the forces around you are. There are competitors that want what you have. It is why I spend so much time discussing the various issues regarding online marketing.

 

Right now is a critical time to decide on your video marketing future. Branding with video is the next huge phase of online marketing and before you dismiss it as too complicated or costly, let’s take a closer look at why it is so important.

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Brands.jpg

Consumers seek out brands that they know and like. This can also be equated to trust, an important emotional benefit that works in direct marketing, but especially in the mail. Consumers, who consistently buy a certain brand, do so because they trust the brand.

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Your brand is MORE than a logo, color choice, or trendy tag-line
Your brand is your company’s personality, and  the visual message that is intuitively communicated to your audience.
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