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Member Blog – Marketing

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How many times a day do you find yourself answering the same question? You can practically answer it in your sleep by now. Did you answer the question in person or was it by email or replying to a comment on an online post? Either way, you've already written a good chunk of a great email campaign or blog post just by answering that question everyone seems to have about your business.

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In a way blogging is a bit like cooking. There is a a simple recipe for great business blog posts.  The recipe looks like this. :

 

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Consistency is the key to building trust with your audience and potential customers.

 

The consistency and quality of your content marketing impacts the success of your small business.

 

Consistent content delivery supports your marketing goals, helps you to build and expand your social networking communities, and communicates a meaningful message relative to your audiences.

 

How to Be Consistent in Your Content Marketing Delivery
1. Capture your content ideas on a Log.

2. Create an Editorial Calendar.

3. Complete the Detailed Content Management Tracker

 

For details and downloadable forms, keep reading...

 

 

 

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This article was actually written by business partner, Mark Bullock. It's featured on our blog as an "Insider post," that is only for our clients & VIP relatiobships... you're welcome! Let us know if this was helpful.... {3:40 minutes to read} Since LinkedIn’s recent “improvements,” certain group postings have been reassigned to the “Jobs” category – which may be a glitch in LinkedIn’s algorithms or an intentional feature.

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Sometimes you just have to rant. You run into a situation with a vendor, client, coworker, child or spouse which you think is silly, stupid or frustrating. It is going to annoy you until you voice what you are feeling.

 

So what do you do? You can tell a friend, share a comment on social media or you can write a blog post. If it is a personal rant, you can be sarcastic or funny and even a little mean, but what if you are writing for a business? Is there a way to rant professionally?

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Don’t let writer's block stop you from producing quality content for your marketing this year.  You don’t have to be a professional writer to have quality content to share on your social media networks or to have a blog.

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  • Content

Content Marketing TipsMany business owners are starting to understand the power and effectiveness of incorporating digital (email, social, video, podcasts, alike) as a core element within their marketing plan.

Though, through my travels as a regular speaker at conferences, with Chamber Networks and various professional associations (having spoken to over 7,000 business owners), I am constantly being asked about ideas surrounding content marketing.

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Ducks.jpgfor your inbound marketing campaigns.

Just make sure all your ducks are in a row.

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By now we all know, or at least should be aware, that a successful social media campaign is a multi-faceted undertaking. However, when you consider the elements associated with using a social network—creating an account and posting content—the process of engagement can be exceedingly easy to underestimate. That is, it can be simple to carry an unsuccessful online presence by merely failing to entice people. In order to truly be successful on the various social media platforms, you undoubtedly need to go beyond just attracting followers; you must follow through and engage them.

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Whether it’s Facebook, Twitter or LinkedIn, we’ve all seen updates from people that make us cringe or annoy us. Facebook and Twitter lend themselves to such posts as they tend to be informal. What about LinkedIn?

What type of LinkedIn content is likely to get you the best feedback? How much is too much? How often is too often?

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