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Member Blog – Marketing

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How many times a day do you find yourself answering the same question? You can practically answer it in your sleep by now. Did you answer the question in person or was it by email or replying to a comment on an online post? Either way, you've already written a good chunk of a great email campaign or blog post just by answering that question everyone seems to have about your business.

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There are so many things you can do on social media, but where do you start?  That is a particularly difficul question when you are talking with travel agents who have so much opportunity becuase of the visual and aspirational nature of the travel agency.

 

To answer the questions I  boiled down my suggestions to a list of seven key steps every travel agent should follow.

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Even though your product is awesome it won't solve every problem,faced by every human on the planet. You know that's true so be realistic not everyone who comes across your content (blog post, picture, social media status, update or email) will be interested in whatever you have to say. 

 

So it's time to stop distributing your content as if everyone in the world was interested. You’re wasting lots of time, and in some cases lots of money, as you try to “spread the word”.

 

And even worse than the waste, you are watering your content down so much as you try to appeal to everyone, that you miss the chance to deliver really great information specifically for your target audience.

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  • content marketing
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In a way blogging is a bit like cooking. There is a a simple recipe for great business blog posts.  The recipe looks like this. :

 

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Social media is no longer the exception when it comes to small business marketing – it’s the rule.

 

So why are so many marketing experts turning up their noses at Facebook and Twitter, and instead focusing on email marketing?

 

The answer is simple: email marketing is the #1 way to build profitable relationships with your customers.

 

By making email marketing your top marketing priority, you’ll be able to cash in on relationships that are infinitely more intimate than those cultivated on social media.

 

After all, receiving a personal email in your inbox is a lot more meaningful than glancing at a post on Facebook that’s been shared with 800 other people.

 

So how can you tap into the power of email marketing?

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Sometimes you just have to rant. You run into a situation with a vendor, client, coworker, child or spouse which you think is silly, stupid or frustrating. It is going to annoy you until you voice what you are feeling.

 

So what do you do? You can tell a friend, share a comment on social media or you can write a blog post. If it is a personal rant, you can be sarcastic or funny and even a little mean, but what if you are writing for a business? Is there a way to rant professionally?

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Your Marketing Calendar Should Play Two Roles

 

  • New Content Keeps Existing Followers Interested
  • Drip Market Older Content To New Followers
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If you want to be considered a subject matter expert you will have to spend a good deal of time writing blog posts, creating slides for seminars, recording podcasts and assembling white papers. It is important but it can be exhausting to keep coming up with new angles on the same subject.

 

To keep our content fresh we employ simple strategies to reuse and recycle information to reach a wider audience, without reinventing the wheel. Here a few of my favorite tricks.

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  • content marketing
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DarkContentBurg.pngto help you determine the value of free content.

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Content Marketing TipsMany business owners are starting to understand the power and effectiveness of incorporating digital (email, social, video, podcasts, alike) as a core element within their marketing plan.

Though, through my travels as a regular speaker at conferences, with Chamber Networks and various professional associations (having spoken to over 7,000 business owners), I am constantly being asked about ideas surrounding content marketing.

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