How many times a day do you find yourself answering the same question? You can practically answer it in your sleep by now. Did you answer the question in person or was it by email or replying to a comment on an online post? Either way, you've already written a good chunk of a great email campaign or blog post just by answering that question everyone seems to have about your business.
There are so many things you can do on social media, but where do you start? That is a particularly difficul question when you are talking with travel agents who have so much opportunity becuase of the visual and aspirational nature of the travel agency.
To answer the questions I boiled down my suggestions to a list of seven key steps every travel agent should follow.
Even though your product is awesome it won't solve every problem,faced by every human on the planet. You know that's true so be realistic not everyone who comes across your content (blog post, picture, social media status, update or email) will be interested in whatever you have to say.
So it's time to stop distributing your content as if everyone in the world was interested. You’re wasting lots of time, and in some cases lots of money, as you try to “spread the word”.
And even worse than the waste, you are watering your content down so much as you try to appeal to everyone, that you miss the chance to deliver really great information specifically for your target audience.
Sometimes you just have to rant. You run into a situation with a vendor, client, coworker, child or spouse which you think is silly, stupid or frustrating. It is going to annoy you until you voice what you are feeling.
So what do you do? You can tell a friend, share a comment on social media or you can write a blog post. If it is a personal rant, you can be sarcastic or funny and even a little mean, but what if you are writing for a business? Is there a way to rant professionally?
If you want to be considered a subject matter expert you will have to spend a good deal of time writing blog posts, creating slides for seminars, recording podcasts and assembling white papers. It is important but it can be exhausting to keep coming up with new angles on the same subject.
To keep our content fresh we employ simple strategies to reuse and recycle information to reach a wider audience, without reinventing the wheel. Here a few of my favorite tricks.
Many business owners are starting to understand the power and effectiveness of incorporating digital (email, social, video, podcasts, alike) as a core element within their marketing plan.
Though, through my travels as a regular speaker at conferences, with Chamber Networks and various professional associations (having spoken to over 7,000 business owners), I am constantly being asked about ideas surrounding content marketing.