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Member Blog – Marketing

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Let other companies deal with the road to nowhere, better known as, “disruptive advertising.”Depositphotos_73954757_Web.jpg

 

 

 

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Just make sure you know who you are writing to.

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Screen Shot 2014-10-10 at 1.50.42 PM.pngYou're busy preparing for an exciting season of events and promotions and efforts are mounting to come up with engaging ways to attract new customers. You’re planning parties, offering discounts, and have designed some of your best ads and emails yet. One question: With all this planning and rush to please the newbies, have you overlooked the value and potential of your existing customers? Read on for 5 Ways to Appreciate and Reward Your Customers as part of your digital marketing startegy. 

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GoodLuck.jpgHere are three techniques that I know which can cause good luck.

 

< This one rarely works.

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MarketingTeam.jpgThis is a common question I ask fellow business owners usually at our first meeting.

 

But I wonder if they really are telling me the truth?

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YouAreKidding.jpgExercise caution in your terms and agreements when accepting a purchase.

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                                                                       Relationships.jpg

 

Manage Expectations With A New Customer Welcome Package

 

It's an excellent way to begin each new business relationship.

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indecisive.PNGThat’s an interesting question. If the “old” in the question is circa 1994 then the answer is no. Even if the “old” means 2012, you are living dangerously. Here are my thoughts.

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  • Customer-Centric Marketing

ManyIdeas.jpgI would assume that as a user of Constant Contact’s email program, there are many different types of emails sent (selling, information, content, etc.) at many different schedules (daily, weekly, monthly, etc.) from many different subscribers of their services.

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Introducing a new product or service?
So much to do, but what do YOU do first?

 

Huh.jpgRecently I was asked how to determine a customer profile for a new business startup. Another person sought guidance on how to promote a new service for his business. Both were not sure where to start.

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  • Customer-Centric Marketing