Let's face it: when someone unsubscribes from our Email List, we take it personally. After all, we're putting in our time to send something of value to our audience. Whether we're promoting an exclusive sale or informing them of new, relevant information, we work hard, dang it, and we deserve to be read!
Unfortunately, our readers don't necessarily see it that way. It's always sad to see your Email list shrink, but losing subscribers is just another part of Email marketing. While you can't prevent people from opting out of your Emails (that would be illegal and just plain mean) you can take steps to make them want to continue opening and clicking.
Logos are an important factor in any business. When they're on point, a good logo can immediately impart a sense of what you do, how you do it and, intended or not, how good you are at it. Is it time to give your logo a closer look? Probably not a bad idea, and it won't cost you an arm and a leg if you crowdsource it.
How much white space should I leave in my direct mail piece? Is there a written rule on the amount of white space in a direct email promoting a new product to existing customers? How much white space shall one leave in a solicitation letter for our charity?