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Member Blog – Marketing

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My friend and fellow Constant Contact Solution Provider Lorraine Ball had me on her podcast to talk about marketing. Give a listen and see what you think.  All feedback welcome! 

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Let’s talk about lead funnels.  What the heck is a lead funnel? What is a lead magnet? What is a sale cycle? Truth be told these are all just marketing jargon that we toss around that may sound a little funny to the average business person. However, let me tell you the magic is in the funnel and in this blog post I plan to break it all down for you and show you exactly the path that a person will take from prospect to lead and converted into your next customers. And not just any customer but a raving fans tell their friends about it and post on Yelp customer.

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Teamwork.jpgYou’ve designed a great looking email. It’s mobile responsive, complements your website perfectly, has a strong call-to-action, and incorporates all the standard best practices for email marketing. If you say so yourself, your email looks very nice!

 

That’s a great start, but are you getting the results you want? Hopefully the answer is a resounding YES, but if not, keep reading for an overview of how a few of our clients met or exceeded their goals with GREAT email marketing campaigns.

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Targeted Marketing.jpgEmail marketing is so much more than just sending emails to your audience!  Email marketing is about building relationships.  It’s about engaging with your customers. It’s about helping your customers fulfill their needs.  It is about communicating with your audience in a meaningful manner.  There are many ways to communicate your message AND to communicate your message to the right people! 

 

Well executed email marketing helps increase revenue, grow your customer base and drive brand awareness. A strategic, integrated monthly e-mail plan ensures that you deliver your message to your customers - right where they are.

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  • email marketing

I'm an Authorized Local Expert with Constant Contact in Portland, Oregon. I ran a webinar on the new third generation editor (also referred to as 3G) and thought it might be useful those who are new to it.  

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Email marketing is easy, right? Build a list, pick an offer, send an email campaign and sit back and wait for the sales. Sometimes that happens, but often the email campaign doesn’t deliver the results you were hoping for. What do you do then?

Before you decide email is a complete waste of time take a closer look and decide if you were really at the top of your game on these four crucial elements.

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SalesCycle-Cover.jpg

People don’t become customers overnight. Typically a casual conversation at a networking event or a random visitor to your website may be the beginning of a business relationship. Your objective is to move those casual connections through your sales funnel, converting them to leads, customers and ultimately raving fans.

 

That all sounds great, but who has the time to reach out to every lead as soon as they express even a casual interest, remind every prospect of what you proposed  and reconnect with every client for important updates and annual messages?

 

The good news is you can do all that with auto response campaigns which deliver information while you focus on other aspects of your business. They do what YOU wish you had the time to do! With an auto response campaign you can shorten your sales cycle as you deliver relevant information to prospects, answering their questions and helping them take the next step in a logical, simple manner.

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Did you know that…

  • 91% of consumers reported checking their email at least once a day. (ExactTarget)
  • 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study)
  • For every $1 spent, $44.25 is the average return on email marketing investment. (Experian)

What this means is that using email to connect with, educate and engage your audience is a GREAT way to increase your revenue.

 

The statistics speak for themselves. Email campaigns need to be an ongoing part of your marketing mix.

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Social media is no longer the exception when it comes to small business marketing – it’s the rule.

 

So why are so many marketing experts turning up their noses at Facebook and Twitter, and instead focusing on email marketing?

 

The answer is simple: email marketing is the #1 way to build profitable relationships with your customers.

 

By making email marketing your top marketing priority, you’ll be able to cash in on relationships that are infinitely more intimate than those cultivated on social media.

 

After all, receiving a personal email in your inbox is a lot more meaningful than glancing at a post on Facebook that’s been shared with 800 other people.

 

So how can you tap into the power of email marketing?

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The welcome email is one of the most important emails in any email marketing plan. Many businesses simply disregard the welcome email and figure, yes I have it on, and yes new email subscribers will receive something. Something? That's like saying I'm going on first date...I'll just throw something on. Is that how you prepare to make a great first impression? That's exactly what a welcome email is.

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