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Happy Turkey Day! In recognition of Thanksgiving our Support office will be closed Thursday (11/23). We will be open Friday (11/24) for limited hours (10:00am - 6pm ET) and will be back to normal hours on Monday (11/27).

Member Blog – Marketing

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My friend and fellow Constant Contact Solution Provider Lorraine Ball had me on her podcast to talk about marketing. Give a listen and see what you think.  All feedback welcome! 

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Consistency is the key to building trust with your audience and potential customers.

 

The consistency and quality of your content marketing impacts the success of your small business.

 

Consistent content delivery supports your marketing goals, helps you to build and expand your social networking communities, and communicates a meaningful message relative to your audiences.

 

How to Be Consistent in Your Content Marketing Delivery
1. Capture your content ideas on a Log.

2. Create an Editorial Calendar.

3. Complete the Detailed Content Management Tracker

 

For details and downloadable forms, keep reading...

 

 

 

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Social media is no longer the exception when it comes to small business marketing – it’s the rule.

 

So why are so many marketing experts turning up their noses at Facebook and Twitter, and instead focusing on email marketing?

 

The answer is simple: email marketing is the #1 way to build profitable relationships with your customers.

 

By making email marketing your top marketing priority, you’ll be able to cash in on relationships that are infinitely more intimate than those cultivated on social media.

 

After all, receiving a personal email in your inbox is a lot more meaningful than glancing at a post on Facebook that’s been shared with 800 other people.

 

So how can you tap into the power of email marketing?

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In September 2015, I presented these slides at the New York City Bar Association; it was entitled "The 5+ Parts of Google Marketing for Attorneys." Indeed it was for a room full of solo & boutique law partners. I sprinkled throughout, with a dedicated slide, the 'Attorney Advertising' model rules & codes of ethics, relevant to them. That aside, I'm sure you'll find the lessons contained germaine to any business. What do you think? If you would like the 50 minute live-recorded audio companion file, please e-mail me: vik@phoneBlogger.net

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This article was actually written by business partner, Mark Bullock. It's featured on our blog as an "Insider post," that is only for our clients & VIP relatiobships... you're welcome! Let us know if this was helpful.... {3:40 minutes to read} Since LinkedIn’s recent “improvements,” certain group postings have been reassigned to the “Jobs” category – which may be a glitch in LinkedIn’s algorithms or an intentional feature.

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Marketing Calendar.jpg

Your Marketing Calendar Should Play Two Roles

 

  • New Content Keeps Existing Followers Interested
  • Drip Market Older Content To New Followers
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Diane Domeyer, Executive Director of The Creative Group, a division of Robert Half, talks about using Contact Campaigns for job seekers to stand out to employers and for companies to stand out to top recruits. Bridget Gleason, VP of Sales for Yesware talks about using Contact Marketing to connect with success in business.

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Neil_Armstrong_360.jpgEveryone knows Neil Armstrong was the first human to step foot on the moon, the first person to step on any celestial body other than Earth.  But here's a story you probably never heard about the fabled Mr. Armstrong. 

 

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