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Member Blog – Marketing

How many of you just LOVE reading charts, graphs, and other metrics reports? I’ll bet I didn’t get many raised hands but probably got a few rolled eyes. It surprises me how few people look at reports, but I hope that today's article changes your mind.

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{Read length: <4.9 mins} How can we improve the odds if we don’t measure what we’re doing? A leading indicator of positive results are our automated, systematic, and repeated actions. These include our marketing technologies (e.g., Constant Contact, and its autoresponder, and a new entrant automating testimonial marketing, Raviate, which is looking for private testers - email me). Our own repeated actions turn into habits. Inconsistent actions lead to inconsistent results.


As we improve our marketing habits & systems, we can better measure our results in these 3 ways:

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