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Member Blog – Marketing

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Everybody needs an unfair advantage.  Especially when you're trying to gain the attention and buying intentions of your e-mail list members.  Here are 5 suggestions to tilt the playing field in your favor.

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Experience Management Creates Sustainable Competitive Advantage

 

report card.jpgIf customers, employees and partners don't grade all of your touch points as an A,your company will never be the best it can be.

 

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UFO_sighting_teaser.jpgTell any marketer you've just produced a 100% response rate and it's like saying you'd like to report a UFO sighting.  100% response rates are supposed to be impossible.  But are they?  And, do you have one to report yourself? 

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Everyone is a copywritier, whether they know it or not.  The way you write, connect and communicate with others -- especially your e-mail list members -- has a lot to do with how successful you'll be in business, period.  Write Everything Right! author takes us through a master class in copywriting with lessons we can all learn from the masters.  Reporting on location, in the heart of the Alaska wilderness.

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SH_teaser_5-2014.jpgIt's that time of year again, when weeds start popping up all over our yards.  But take a closer look and you just might find some valuable lessons about survival, business growth -- even success.

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Think of your open rates as a barometer of how engaged your audience is with your message.  If they aren't as strong as they should be, here are five critical steps to help you boost your open rates...

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GoodLuck.jpgHere are three techniques that I know which can cause good luck.

 

< This one rarely works.

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220px-Changesbowie.jpgMarketing is undergoing a lot of changes. Instead of people using proven marketing techniques and fundamentals, they appear to go with the “flavor” of the day. If it works, fine. If not, there is another flavor waiting somewhere.

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