Marketing is undergoing a lot of changes. Instead of people using proven marketing techniques and fundamentals, they appear to go with the “flavor” of the day. If it works, fine. If not, there is another flavor waiting somewhere.

You'll need added creative thinking for your 2014 marketing campaigns.

Exercise caution in your terms and agreements when accepting a purchase.

Small business week in the US is upon us.
In honor of this event, it is highly recommended to buy something from a small business. Instead of making a purchase at a Big Box store, visit that new small shop that recently opened for business. It could be the start of a fantastic relationship.

Creativity is a journey and you’ll need a few keys along the way to unlock the many doors.
I have met many business owners, managers and employees throughout the years. Now I’m even meeting more through my writings and social media. I find each encounter noteworthy but especially reading about their business stories or to answer a question or two.

Have I got a lead for you.

In the business-to-business market, lead generation is an on-going action to help keep the sales funnel full with viable prospects. The challenges are many and firms are always looking to improve their marketing results.

It’s not the next hottest trend in small business, but the final quarter of the year is getting close to reality. I hope you are ready?

The most important thing to know about

marketing from the viewpoint of a business owner is that it touches every aspect of your operation. Everyone and every business process should be driven by the strongest desire to satisfy customer needs.

August is right around the corner and you might be thinking that it's the slowest time of the year...and nothing happens...and you won't see much business...and it's not worth doing any marketing because, well, it's August...

Let’s say, in your company you manage the company’s marketing.

In a small business, this usually means the owner or a manager has the added duty of marketing. In the last few years, a company using this marketing model may have run into a few problems.

Besides the hat moving around the office from one person to another, let me explain.