Facebook announced a couple of interesting new features last week.  First they are beginning to test Video Ads on Facebook.  This is definitely in the very early stages so stay tuned.



Today most businesses use some type of a customer-contact management system.

I would bet you’d even find a few in the cloud.

And even here on Constant Contact.


Tips and tricks for social media can be helpful to understanding what you're supposed to be doing on all those social platforms on an ongoing basis for your business.  But what about when you want to increase your customer traffic?  Increase your revenues? Expand to a new demographic?  How do you put it together to make something happen?


This article covers the foundation that must be in place to have a successful campaign – not the tactics, but the starting point.  Without a heart and soul for your campaign, tactics are worthless.


Think of your open rates as a barometer of how engaged your audience is with your message.  If they aren't as strong as they should be, here are five critical steps to help you boost your open rates...



Afraid of list segmentation?

by on ‎03-14-2014 08:25 AM

You’ve probably seen a few articles about the benefits of list segmentation and some guidance on how to do it. In fact, Constant Contact alone has 100 articles on the topic, with plenty of valuable insight and guidance. If you think it is a big scary topic and the volume of information about it has you afraid to dive in, then it’s time to take that first little step: decide to start.



Generating Email Marketing Leads

by on ‎03-13-2014 05:10 PM

Email marketing leads can be generated by using an often overlooked feature in email marketing  - the ability to track links.


GoodLuck.jpgHere are three techniques that I know which can cause good luck.


< This one rarely works.



What Does Your Email Signature Reveal?

by Solution Provider MyNewsGirl on ‎03-10-2014 02:46 PM

Emailsigimage100.jpgWhat does your electronic “John Hancock” say about you?  You know, your email signature. Does it say anything at all?  It’s a small marketing tool that is not to be overlooked! We send numerous emails a day, often corresponding back and forth with prospects, clients, family and friends.  Increasing brand awareness is paramount in a world full of clutter and constant noise.  So how can this little tool help?





Prove Your Customer Experience Competency


Leads generated by your raving fans are the highest quality leads you can receive.  These leads will have the highest batting average with respect to converting to sales opportunities to be managed through your sales funnel. The only way to insure a consistent flow of high quality leads from raving fans is to continually aspire to providing the highest customer experience levels - and to never be satisfied with the status quo.  Do you track the number of leads that enter your marketing funnel through your fan base?


Advances in technology have enabled me make improvements in my marketing plan.   You can either watch a video,

about 90 seconds, or you can read the text about these changes.


Get started with Social Campaigns Learn more about Social Campaigns