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Member Blog – Marketing

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Email has become what direct mail was called in the last decade: junk mail.

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It's important to keep your list current. Your list is a goldmine - the more you nurture and grow it, the better it will perform for you. 

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If you are a Constant Contact user, be sure to grab this quick report before year end.

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Marketing to the Rescue

Unlike other industries, home services companies have to get invited to a strangers home before they can sell. Content marketing can help break down the barriers.

Blog posts, videos, and social media updates can peak customers’ curiosity about new products and services. Reviews, testimonials, and social shares of comments from happy customers help you build a referral process which transforms one job well done into many opportunities

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Everyone loves to celebrate their birthday. You can bring a smile to the face of your friends, family, clients and customers by sending them an email on their birthday. In this 13-minute tutorial I describe how this process works.

 

 

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My sample image with the alt text fieldMy sample image with the alt text fieldImages go a long way toward conveying meaning and making our online content appealing. A great description of an image is equally important for those situations where no one can see the image. Today I'll talk about how to set up the image description and a few tips about what it should say.

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Many Black Friday sales started the Monday of Thanksgiving week. In fact, I believe some advertisers are still promoting Black Friday.

Cyber Monday turned into Cyber Week and appears to beat the daily sales period of Black Friday.

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Haven't started your Christmas marketing yet?  Don't worry, there are still eight significant shopping days left, in the season.  So, email and use social to get your message heard.  Some marketing is better than no marketing. 

    

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In today's world of informed consumers who wield the power of apps that can mass unsubscribe them from mailing lists, the days of the business card fishbowl are numbered. When you are competing with a hundred emails a day, nearly half of which might be spam, how do you get yours read? You don't do it by adding every person who has purchased from you or given you their business card to your mailing list.

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