In today's world of informed consumers who wield the power of apps that can mass unsubscribe them from mailing lists, the days of the business card fishbowl are numbered. When you are competing with a hundred emails a day, nearly half of which might be spam, how do you get yours read? You don't do it by adding every person who has purchased from you or given you their business card to your mailing list.
Usually in Mid-November, all the holiday advertisements are in place and early returns suggest a landside of goods sold and donations made to deserving charities.
Imagine directly reaching consumers online – just like you do offline with direct marketing and mail plus a variety of selected channels, but at a much higher frequency of touches and not killing the budget!
How many times a day do you find yourself answering the same question? You can practically answer it in your sleep by now. Did you answer the question in person or was it by email or replying to a comment on an online post? Either way, you've already written a good chunk of a great email campaign or blog post just by answering that question everyone seems to have about your business.
LinkedIn, a Microsoft company, is quietly becoming a powerful tool. If you joined the business social network, prior to its sale to Microsoft, you've probably noticed the changes. These changes are adding power, to a tool that lacked punch. Read on to hear about the first crop of changes.
Holiday marketing? Yes, even if it is still warm outside, this is the ideal time to map out your holiday strategy. While things are a little slow, you can look at the calendar objectively. Plan promotions, schedule emails and social media posts and even revise your website so you can focus on your customers when the season is in full swing.