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A - B Testing

CTCT Employee

Re: A - B Testing

Hello Paul,


You can change the list in which you customers get added to, but our system would not break them into 2 lists when importing.


You can change the default list on your form by:

  1. After logging into Constant Contact, click Contacts > Grow My Contact List.
  2. Click Customize my form.
  3. Click "Lists" on the left side of the page.
  4. Select a default list from the drop-down menu of all your lists.
  5. Verify that your new default list is checked off to appear on your Join My List form in the list below.
  6. Click Save.
  7. Click Preview in the upper-left corner of the page.

You also could add two different lists to the form, however the customer would have to choose which list they would like to be added to.

Andrew H.

Tier 3 Support Specialist
Occasional Visitor

Please get A/B Testing on CTCT

Please get a feature for A/B testing on constant contact.  It is a hastle to take the lists, then seperate them into seperate lists, then send seperate emails.   

Honored Contributor

Re: Please get A/B Testing on CTCT

Thank you for your feedback, Terry! Happy to pass it along!


A/B testing tool

Constant Contact should have an A/B testing tool so that splitting lists is not such a manual process. It would help us all be better email marketers!

All Star

Re: A/B testing tool

+1 for an integrated A/B testing tool.

Frequent Visitor

Re: A - B Testing

How is it possible that Constant Contact *doesnt'* have an easy way to A/B test a list?  What am I paying all this money for?

Occasional Visitor

Re: A - B Testing

Please create  an A/B testing automated built in service !!!


Otherwise i might switch to one that does.

CTCT Employee

Re: A - B Testing

UPDATED: June 2018


If you are working in a 3GE template, Subject Line A/B Testing can be turned on in the scheduling of your email campaign.



Hello @EricM298 , 


We now have a feedback area of the Community where you can pass this suggestion along.  Feel free to post this topic here.  As you have seen we do not have this feature available currently; however by posting in the feedback area others can vote on the idea.  If the idea gets more votes it has a greater chance of being implemented in the future.