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Adding customer tracking code to email URLs

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Occasional Participant

Adding customer tracking code to email URLs

For our marketing emails, I need to be able to add tracking code to all the email links that will identify the customer who received (and clicked on) the email.  I'd like to be able to use the send-to email as that identifier.  Does anyone know how I can append some tracking code to the end of each URL in the email, i.e. what the field is ("to_email" or something else) and how it should be formatted?  I'm assuming something like "?=to_email", but don't know proper field names or formatting.

 

Thanks!

7 REPLIES
CTCT Employee

Re: Adding customer tracking code to email URLs

Hello @JenniferT07,

 

I apologize that I don't know what code you need to track in your URL's, but our system does track who clicks what link and that can be found in our "Reporting" section of Constant Contact. As far as creating and adding your own tracking codes other than Google Analytics, and Constant Contacts reporting, that is not a service we offer. I've reached out to members of our upper level support team to take a look at your inquiry, and they mentioned something that might suit your needs. Take a look at this article on how to add Google Analytics to your Custom Coded email if you are looking to track additional information. Be sure that your website is properly configured for Google Analytics for the tracking to work. If you are looking to track more than we offer, and what Google Analytics offers, please let us know. 

Hayley L
Community & Social Media Support

If you find my post helpful, and it answers your question, please mark it as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.
Occasional Participant

Re: Adding customer tracking code to email URLs

Hi Hayley,

 

Thank you for your reply!

 

I don't think that the information in Reporting will be usable, as this is for a third party vendor who needs to collect click-through information for their own use.

 

What they want from us is to place a piece of tracking code on each URL in an email, that would be unique to each customer.  My thought was to append some code which would attach the customer's email address to each link, something like this:

 

http://www.gaelsong.com/?r=to_email

 

Is there any way to do that with Constant Contact?    If not, we will look into Google Analytics.

 

Thank you,

Jennifer

CTCT Employee

Re: Adding customer tracking code to email URLs

Hi Jennifer. Google Analytics is defniitely a great tool to use for this purpose. I see that you create emails using our Custom Code editor. With that, you are able to put in what are called dynamic links. I believe this might be what you are looking for. You do need to keep in mind that with dynamic code URLs aren't trackable in Constant Contact and won't be included in your reporting.


Caitlin M
Community & Social Media Support

If you find my post helpful, and it answers your question, please mark it as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

Increase your profitability by integrating your email marketing and social media. Download this guide and learn how you can achieve great results with email marketing and social media combined!
Occasional Participant

Re: Adding customer tracking code to email URLs

Hi Caitlin,

 

Thank you so much for the reply! 

 

It looks like doing this "Example: https://www.yourdomainhere.com/$Subscriber.Email$"  (as shown on that page you linked) is exactly what I need to do!  However, the instructions on that page aren't helping me to insert that variable into the URLs.  I'm using HTML in Advanced Editor, and there is no option to do any of the instructions under the "Dynamic Links" heading on that page. 

 

I.e. the icons and fields in the following instructions are not visible:

  • Place your cursor over the block where you want to add the link.
  • Click the Edit this block icon in the upper left-hand corner of the block.
  • Place your cursor where you want the link to appear.
  • Click the Insert button on the left-hand side of the page.
  • Place your cursor over the Link icon and click the Plus button.
  • In the Text to display as link field, add the text you want your contacts to see as the link.
  • Uncheck the "Track" option. A dynamic link won't function properly if tracking is enabled for it.
  • Enter your URL into the Link URL field.
  • Add the variable to the end of the URL.
    Example: https://www.yourdomainhere.com/$Subscriber.Email$
  • Click Insert to finish editing the block content.

I found the following instruction page, as well, but still can't figure out how to add the variable I need (subscriber email address) to the URLs in an email, and have it work when I send one to myself:  http://knowledgebase.constantcontact.com/articles/KnowledgeBase/13914-Personal-Contact-Details-for-a...

 

Do you have any more insight, please?

 

Thank you,

Jennifer

 

CTCT Employee

Re: Adding customer tracking code to email URLs

Hi @JenniferT07. I just spoke with an upper level of support who works with custom coded emails. He saw that your email was created with HTML and these contact details will only work in XHTML. What you can do is copy your code, create a new email and select XHTML. This should allow the links to work properly. If you are still having trouble with your email, we do have a dedicated team that works with custom code. You can reach them at 866-289-2101 and they are available from 9AM-7PM EST Monday through Friday.

 

Also, I see what you meant with the FAQ I sent you having some different instructions. Sorry about that! Here's a better FAQ that will explain more. 


Caitlin M
Community & Social Media Support

If you find my post helpful, and it answers your question, please mark it as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

Increase your profitability by integrating your email marketing and social media. Download this guide and learn how you can achieve great results with email marketing and social media combined!
Occasional Participant

Re: Adding customer tracking code to email URLs

Hi Caitlin,

 

Thank you for the advice!  I'm wondering if you can help a bit more.  I've created an email in XHTML, and it displays properly in Dreamweaver and isn't giving me any errors when I put it into Constant Contact, but when I "preview and test" the email in Constant Contact, the email is completely blank (it's also blank when I actually send a test.)

 

The test email I've created is the one called "5/11/17: XHTML Test" in my account.  Could someone take a look and tell me why it's not displaying properly in Constant Contact?

 

Thanks,

Jennifer

CTCT Employee

Re: Adding customer tracking code to email URLs

Hi @JenniferT07!

 

I just checked out your XHTML test email, and encountered the same problem when I made a copy of it. Since this is a pretty complex issue, we are creating a case for our senior support specialists to work on. They will reach out to you and notify you when it is completed within 4 business days. If you have any more questions, do not hesitate to reply here, or call our support line for more information. Thank you very much again for reaching out!

 

Gwendolyn B
Customer Engagement Specialist
If you find my post helpful, and it answers your question, please mark it as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

Increase your profitability by integrating your email marketing and social media. Download this guide and learn how you can achieve great results with email marketing and social media combined!

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