After years of using CC, all of our emails are suddenly going to folks' Junk folders. Even for folks who've been receiving them for years. This is widespread. Our open rates just plunged from the upper 30% to 12%. I don't even see my own emails--they go to MY junk folder!
Do you have Authentication on in your account? Check to make sure, this helps build your deliverability reputation. I would recommend checking to make sure your subject line doesn't contain anything problematic.
I have Authentication turned on. What I don't have activated is self-published authentication, and I'm wondering if that may help align us w/ our DMARC policy.
Subject lines are pretty banal (we're a church judicatory) except I did use the phrase "Last call" in the last one to encourage folks to register for an event...
This is happening to us, as well. No particular email client. And we send different kinds of emails on a weekly basis (different topics and audiences)--have done so for years--and it is happening with all of them. The nature of the content, format, etc. has not changed in any way.
I apologize that this is happening to you as well. I recommend turning on your authentication to see if that helps your emails not go into junk or spam. I also recommend giving our Delivery team a call and they may be able to provide you with more information and do more research on why this is happening.
I can understand how important it is for emails to be delivered to your contacts. Is there a particular email client it is going into the junk folder through? Gmail, Yahoo, Outlook? We have seen cases where deliverability issues can be related to content or even its subject line. Sending a blank email with a simple subject line is a quick way to see if the email is being blocked due to content. We suggest sending yourself a test of both the Support Copy and Blank Support Test available in your account. Can you receive either of these campaigns in your inbox? We also have our Deliverability Specialists available by phone for further troubleshooting. These support agents can help look into this email campaign and any other email that may not be delivered.
It turned out that our tech support company had just implemented a strict DMARC policy on our email server without telling us. I convinced them to follow the steps in "Self-Publishing for Authentication" to update our DNS records and that seems to have done the trick. Open rates back up and emails going to inboxes.
Thank you for this information! We are very glad that your open rates are back up and your customers can receive your emails again in the inbox.
Our organization is having the same issue, even the emails going to our staff went into Junk. We consulted with our technical consultants and this is what they said.
Wellspring Calgary has noticed that emails sent via Constant Contact started to be filtered as Junk by Microsoft Office 365, due to increased BCL level;
We are aware that we can set up a work-around ‘internally’ by adjusting filter level or setting up transport rule (FYI, our spam filter level is set to default), however, as paid service user, we would like to address a concern that our emails could end up in our recipient’s junk mailbox, since we do not have control of their email server. Also, considering Microsoft Office 365 happen to be one of the largest enterprise email service provider, I believe we wouldn’t be the only one having the issue.
Clearly we are not the only ones with this issue and wondering if Constant Contact has addressed this issue other than saying it's something we are doing wrong on our end.
Thanks for you help,