Showing results for 
Search instead for 
Did you mean: 
Constant Contact wants to help you succeed! We’re celebrating our professional service programs on the Constant Contact Community this month and you have a chance to try one of the services for free! Learn more.

Benchmarks for my industry

Occasional Visitor

Benchmarks for my industry

Does anyone have an open rate benchmark for the general non-profit /service industry please.  Thanks Cynthia

Tags (2)
CTCT Employee

Re: Benchmarks for my industry

@JoyceC224 Thank you for reaching out to community regarding your open rates! Each quarter, we gather and examine the data from over 200 million emails sent from Constant Contact customers who have recorded their business type. The result is this table of averages. It should give you a sense of how your results compare with others in your industry, so that you can meet and exceed your business goals.

Mary S.
Community & Social Media Support

Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

You're not alone on your email marketing journey. Connect with a Marketing Advisor to see how they can help you develop the right strategy for your business and get the most out of your Constant Contact experience.