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Benchmarks for my industry

Occasional Visitor

Benchmarks for my industry

Does anyone have an open rate benchmark for the general non-profit /service industry please.  Thanks Cynthia

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CTCT Employee

Re: Benchmarks for my industry

@JoyceC224 Thank you for reaching out to community regarding your open rates! Each quarter, we gather and examine the data from over 200 million emails sent from Constant Contact customers who have recorded their business type. The result is this table of averages. It should give you a sense of how your results compare with others in your industry, so that you can meet and exceed your business goals.

Mary S
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