We send out a newsletter as a membership benefit. We've had several addresses blocked by CC and probably quite a few blocked by separate IP providers. I am at about a consistent 38% open rate. In order to get our newsletter out to our members, I have to forward it in Outlook. At this rate, CC is not a viable option for this service. What is the best management practices to increase the reach rate? Would sending an opt-in link help in this regard? Thanks
Hello @DrexR. I'm sorry that some of your contacts are not receiving your campaigns. For your blocked contacts, I would suggest having them whitelist Constant Contact. Whitelisting the different IP addresses we sent from will let their security systems know that it is safe to receive email from Constant Contact. You can also ask your contacts to add your email address to their Safe Sender list.
Sending a confirmed opt-in email to your contacts would help to keep your list up to date and to remove old contacts, but not necessarily help with your emails being blocked. Also, if you do send out this email, you cannot email any contacts that did not respond to the confirmed opt-in email as they will stay in an Awaiting Confirmation permission status.
If you have further questions about the deliverability of your email, you can speak with a Deliverability specialist at the phone number and hours listed here.
I am having a similar issue with many of my contacts. You say to have them "whitelist" Constant Contact--what exactly does that mean and what exactly are they supposed to do to make that happen? I am dealing with many contacts that are not the most tech savvy, so I need pretty explicit instructions in order for them to be successful.
Thank you for reaching out to the Community with your question!
Whitelisting is the process of allowing Constant Contact emails to come through on a mail server. This is often times the best way to ensure that any and all emails coming from Constant Contact are received by a specific domain. We’ll usually suggest Whitelisting if you notice that a specific domain is bouncing as “blocked”. Click Here for our Whitelisting information. In most cases, the Whitelisting information would be passed along to your IT team or the person who manages the mail server for a domain.
It is also a good idea to ask your contacts to mark you as a Safe Sender. Click Here for more information on that process.
Please let us know if you have additional questions.
Like the original question in this post, we use CC to communicate with the members of our organization. Vital info that they need is being missed because the bounced and blocked emails do not reach them. The members are spread out all over the state so the number of ISPs are numerous and varied, impossible for me to know what to tell them to do to allow the messages to get through. I just wish there was a simple procedure that I could tell them to follow! I spend lots of time forwarding messages to them using Outlook. It works but it is time consuming and I am constantly monitoring open rates and bounces and following up with those who do not appear to be opening the messages.
Our apologies for any frustrations with your email campaigns not reaching your contacts. We know how important it is to have your email campaigns delivered successfully so we're glad you reached out! We do recommend that you follow-up with the reporting for your email campaigns so you know why an email bounced and how to manage those bounces. Here are three very helpful resources:
Please don't hesitate to reach out to a Deliverability Specialist at any time about the deliverability of your email campaigns as we're here to help!