Thank you for reaching out to the Community! You're asking some great questions and I'm happy to assist you. A click rate relates to the number of times a contact has clicked on a specific URL (or link) in your email campaign. A good click rate depends on your industry. This article runs down the different business types and what their average rates are for opens, bounces, clicks, and unsubscribe rates.
Bounces are email addresses that do not receive email you send from Constant Contact. Emails can bounce for a variety of reasons, such as the email address' inbox is full or it does not actually exist. We do not automatically remove bounces from your account because resolving why they bounced might be as easy as fixing a spelling mistake and we want to give you the opportunity to make corrections.
Nick S. Social Media & Content Manager
Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.
You can post a new message in the Community or find us on Twitter Mon-Fri 8am-8pm ET, Sat 10am-8pm ET, & Sun 10am-6pm ET. We've got real people waiting to help you out. Click below to start a conversation!