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Click through rate crashed around 2019-01-24

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Senior Member

Click through rate crashed around 2019-01-24

At around 1/24/2019, our click through rates crashed from the low 20s to low single digits (3%).

 

 

Any explanation?  

 

 

Open rates are off too.

 

1 REPLY 1
Moderator

Re: Click through rate crashed around 2019-01-24

Hi @M4_Publishing

 

Thank you for reaching out to the Community! I can definitely understand how important it is to keep your email engagement high. I would be happy to help take a look with you. When testing one of your latest campaigns it landed in my Spam Inbox. Emails landing in Spam can trigger a decrease in your engagement. 

 

In fact, I was able to notice there are a lot of 3rd party links in your campaigns. One of those could have a bad rep that causes the email to go to spam. Because of this, I would suggest calling into our Deliverability Department. These support agents can help troubleshoot this further for you.


Frankie P.
Community & Social Media Support

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