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Compare reports between contact lists for one mass email

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Occasional Organizer

Compare reports between contact lists for one mass email

Most of what we do with our Constant Contact account is send a single e-mail to multiple contact lists at the same time. Is there a way to compare which lists have a better open/click rate than another on a single mass e-mail? We would like to know if we need to eliminate sending certain e-mails to certain contact lists based on a lower response rate. Any suggestions or solutions?

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CTCT Employee

Re: Compare reports between contact lists for one mass email

Hello @PERSComm,

 

Thank you for reaching out about managing your lists and what you send to them! The best way to do this would be to send each list the email seprately, so that you can compare the reporting at that point. Alternatively, you could send out a survey to find out what your contacts are interested in. Once you have that information you can look at segmenting your lists differently so that you can send out targeted content to those contacts! 

 

If you have any questions about these options, please don't hesitate to reach out.

 

 


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