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Deliverability to Gmail Inbox

Occasional Contributor

Deliverability to Gmail Inbox

We used to use **Removed By Moderator** and our e-newsletter was delivered to people's inbox tab (not the promotions tab). Now with Constant Contact, our e-newsletters are going to people's promotions tab, and many of our supporters are not even aware that this tab exists, so they are just not even receiving our emails. It's really frustrating, especially because over 1/3 of the emails on our list are gmail addresses! And because we did NOT have this problem when we were using **Removed By Moderator**. I have even tried to create a campaign for our gmail supporters to let them know to check their promotions tab (and to show them how to move the emails there), but even that campaign is ending up in the promotions tab (even when I make it a plain text email). It's extremely frustrating and is making me want to switch back to **Removed By Moderator**. Help?

Tags (3)
11 REPLIES
Honored Contributor

Re: Deliverability to Gmail Inbox

Hello @CarlyleM9

 

When Gmail made the change to the multi-tab inbox, there were some changes with how emails from Email Service Providers, like Constant Contact, were handled.  Email from our servers, as well as most email service providers, tend to end up under the Promotions or Updates tabs.  This is not something that we can change, as it is being sorted by Gmail directly after the email is sent from our servers.  For more information on this, take a look at these articles from our blog.  

Occasional Visitor

Filters

Morning; Concerning my emails to my membership, many of the recipiants are reporting that their emails are ending up in the Junk folder or Promotions folder. How can I manage this/improve my results?
Highlighted
Moderator

Re: Filters

RobertS2812,

I am happy to help you improve your emails getting delivered.  The Junk folder and the Gmail Promotions folder are two different destinations and so there are two different ways to dewal with them.

To Get Your Email Into Gmail's Primary Tab:

Gmail introduced three Inbox tabs, Primary, Social, and Promotions, to help improve deliverability, open rates, and help decrease spam complaints. Constant Contact emails typically end up in the Promotions tab because we are an Email Service Provider (ESP). There are instances where you might like the email you send to arrive in the Primary tab as opposed to the Promotions tab.

To increase the likelihood of your email being delivered to the Primary tab, try these things:

  • Have no more than 1 link in your email.
  • Include no images.
  • Avoid spelling and grammar errors especially in the Subject and From line.
  • Mention the reader's name.
  • Delete any RSS Feeddata from your email. 
  • Write to the reader as if he or she is your friend.
  • Avoid using spam like characteristicsin your subject line and body of your email such as: Attention!! EASY MONEY FOR YOU!!!!$$$$.
  • Write in traditional letter form.
  • Add your email address to your email client's safe sender list.
  • Keep your emails short.
  • Avoid blatant selling of products or services.
  • Authenticateyour sending ID.
  • Encourage engagement like opens and clicks.

Keep in mind that these are suggestions to help your email get into the Primary tab on Gmail and they may not line up with our typical best practices for email marketing campaigns. Use your best judgment when deciding which of these methods you'd like to try and on which email campaigns; not every email you send is going to align with the suggestions listed.

While sometimes you might want your email in the Primary tab, don't fear the Promotions tab. The Promotions tab has been known to improve deliverability, increase open rates, and decrease spam complaints. 

 

Common phrases that trigger spam filters:

To minimize the possibility that your emails will be filtered out as spam, avoid the following phrases in your emails:

  • Words -free, guarantee, spam, viagra, sex, etc.
  • Phrases -"be amazed", "your income", "subject to credit approval", "earn xxxx per week", "check or money order", "print out and fax", "call now", "act now" 
  • Uppercase -Writing in ALL CAPS
  • Punctuation -Excessive use of ...,  !!!, and ???
  • Links -Excessive use of "click here"
  • Symbols -Excessive use of $$, %, and other symbols

 I hope this helps!

 

Thank you,
Jena Squires
Community & Social Media Support

If you find my post helpful, and it answers your question, please mark it as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

Occasional Visitor

Emails go to spam or promotions folder

All the emails I send out don't go into my contacts inbox, it either goes into their promotions folder, their spam, junk folder, etc. How can I get my emails to go into their inboxes?

Thank you!

Moderator

Re: Emails go to spam or promotions folder

Hello @TarynFFUC. Constant Contact emails typically end up in the Promotions tab in Gmail because we are an Email Service Provider (ESP). Although we have worked extensively with Gmail to have emails coming from Constant Contact go into the Primary tab (or inbox), Gmail will usually put emails coming from a bulk sender into the Promotions tab. I would recommend checking out this FAQ that has some tips on how you can get your email into the Primary tab. 

 

In regards to emails going into your contacts spam or junk folders, the first thing I would look at is the subject line in your campaign. We have an FAQ that shows you how to optimize your subject line that can help increase your deliverability. I'm also going to include a link that has some common phrases that trigger spam filters.


Caitlin M
Community & Social Media Support

If you find my post helpful, and it answers your question, please mark it as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

Increase your profitability by integrating your email marketing and social media. Download this guide and learn how you can achieve great results with email marketing and social media combined!
Occasional Visitor

going to promotion list

if i send mail its going to promotion list not in inbox.

CTCT Employee

Re: going to promotion list

Hi @RANEESHP5,

 

Thank you for reaching out to the Community! Constant Contact emails typically end up in the Promotions folder for customers with a Gmail domain because we are considered as an Email Service Provider (ESP). This meaning, Gmail will usually put emails coming from a bulk sender into the Promotions tab. I would recommend checking out this FAQ that has some tips on how you can get your email into the Primary tab. 

Hayley L
Community & Social Media Support

If you find my post helpful, and it answers your question, please mark it as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.
Occasional Visitor

Big issue with delivery -- my message have hacker warnings

I like constant contact but I have 3 big issues with it. When my newsletter is delivered, on gmail it is tossed into the PROMOTIONS category which most people ignore as spam. Secondly, there is a big red warning on my newsletter that tells people my message might be from someone wanting to steal my identity! No wonder so few open my mail. And thirdly, the images are not displayed unless people click to do so. I'm going to search for another service that has solved these problems.
Tags (4)
CTCT Employee

Re: Big issue with delivery -- my message have hacker warnings

Hello @dwighto460,

 

Thanks for reaching out to the Community. I apologize your emails are going into the “Promotions” tab in Gmail, this is due to a recent update in Gmail. Because we are an Email Service Provider (ESP), our emails will typically land into the "Promotions" folder. As a workaround, you can click and drag your Constant Contact email from the "Promotions" tab to the "Primary" tab and it will start going in there automatically. I am sorry for any inconveniences you may have experienced. This article has some information on why that happens and what you can do to try and avoid it. 

 

For images to automatically display, there is usually a setting on every email client where you can either click to download images, or automatically download images. Take a look at this article on how to make images display in whatever email client you use. If people have the "automatically display images", they will always show up when the email delivers.

 

As for the issue you were mentioning about the big red warning, we would like to look into this a little further if you could please email us at: social_support(at)constantcontact(dot)com with a screenshot of the error message you are seeing and a reference to this post. Once we get a screenshot, we will investigate this issue and get back to you with an update. 

Hayley L
Community & Social Media Support

If you find my post helpful, and it answers your question, please mark it as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.
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