Adding a Facebook button to your email is a great way to drive social media traffic. The process is a little different depending on the editor so I will include both instructions below.
2GE : The first step will be copying the URL for your social media profile that you want to use, Facebook in this case.
Place your cursor where you want the social media icon to appear and click Social.
Place your cursor over your social media platform and click the plus button.
Note: If your social media platform isn't listed, you can manually add an image of the logo as a clickable link. Select your image. Follow the instructions under the Link field to copy and paste the link for your unique social media page. Click Insert.Click Save to continue editing your campaign email.
3GE: The first step will be copying the URL for your social media profile that you want to use, Facebook in this case.
Go to the left side of the screen under the “Build” tab and you will see “Social”.
Once the icons are added, click any of the icons to open the editor and click “Edit”.
Paste the URL into the field next to the Facebook social media icon and click the chain icon to test the link.
Click Insert to continue editing your template. See this article for more information: