Robert has a great point. I copied this from another thread I am involved in as it pertains to this topic as well.
"Anyone who hasn't opened an email from you or clicked on a link over a period of time can be deemed "inactive." These people are not lost forever, however. Contrary to what you might think, they are like potential new clients, but even better! They loved you before. Now is your chance to make them fall in love with you again. Recently I received an email from a shopping site I used to frequent but had, over time, just stopped paying attention to. The email acknowledged I hadn't shopped there for a while and offered an enticing incentive to get me back. My interest was piqued on two levels: I felt special and I was getting a great offer. The result? I clicked through, the site was back on my radar, and I made a purchase within a week."
Source: The ClickMail Marketer
Before you delete them, try creating a few special pieces with a custom subject line to draw them back in. Then if that fails. BLOW THEM UP.
How's this for an easier way to clean house. I do this for clients anytime they get close to the next boundary in the price list. I want a strong large list but don't want to pay for inactive addresses. This also assumes you are practicing "safe bounce".
1.) Make a back up of your master list by downloading it.
2.) Create a new list for "The Openers"
3.) Go over your last X number of emails and merge all the folks that have opened something to the list in step 2.
4.) This should now be a "new"master list of all the folks that have interacted with you.
5.) Delete your "old" master list.
Rise and repeat.
Great question! If you would like to remove the contacts listed on your Did Not Open list you will need to check off the contacts and add them to a new list. You can then go into the new list and remove them from there. The reason behind this process is that we don't necessarily want you to automatically delete these people as there are a number of reasons an open would not be tracked.
Hope this helps,
Hello, Thank you for posting. To remove these contacts, you will want to add them to a newly created list and then once you have them saved as a list, you can remove them from within the list.
The reason that we don't readily provide the option to remove is that we want to encourage you to use this Did Not Open list as an opportunity to reach out to these contacts to try to re-engage them. Here is a great resource that give more information on this, if you're interested.
So sorry to hear that this process was infuriating to you. That report is designed to help you resend to those people who did not open in one fell swoop. In the past this was very difficult and highly desired. However, to delete a contact from that section is not an option and that is why you were not able to find how to do this. Here's what we recommend for that function:
1. Put a checkmark in the box next to a contact you'd like to delete
2. Select More Actions
3. Manage Tags
4. Create a New Tag
5. Create a tag called 'To Be Deleted'
6. Click 'Create' then 'Apply'
7. Click on your contacts tab
8. Click into the tag you created called: 'To Be Deleted' and it should show you the number of contacts you wanted to delete from the did not open report
9. Select the contact you want removed/deleted from your Constant Contact account, and select More Actions10. Select Delete. This contact no longer will receive email from you. They are no unsubscribed so you may add them back again in the future if you need to.
Upon returning to your Contacts Tab:
I hope that helps you remove contacts from the Did Not Open category,
At this time we don't allow you to remove directly from the Did Not Open report because you won't always want to remove these contacts directly. Perhaps the contact is on vacation or just missed the email, they don't need to be removed! Also, there are a few reasons the open wouldn't track correctly.
As a workaround, you can tag all of the contacts from the Did Not Open report and manage them using the tag. For example, if you tag the contacts with "Not Opened 5/14" you could go back to the main contacts page and view, manage or delete just the contacts with that tag.