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How to delete contacts that havent opened emails in last few months

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Occasional Participant

Re: How to track contacts who never open emails

Spoiler
Jarrad, you send a private message in answer to all of this - what about the rest of the people who are waiting for answers? This is a problem - I have a list which has a lot of 'unopened' why should I pay for people NOT to read what I pay for - if they have 6 months of 'unopened' you should archive them and effectively save us some money - yes it MAY lose you some, but as our lists continue to grow you get it back and then some. Ensuring that we pay for something that we don't actually need is a sure fire way to lose our business altogether - as I have been with CC for around 10 years, surely my custom is worth keeping?

 

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Honored Contributor

Re: How to track contacts who never open emails

Hi,


This was in regards to the users survey and not related to the topic.

 

We are currently checking to see if we have any updated information on this feature request as we would be happy to share it with the Community.

 

There is the option of confirmed opt in if you are interested in sending that type of mailing. It will send an email to your contacts and they will need to click a link to confirm their interest in receiving your email. You can find steps to do this here.

 

Thanks,

Jarrad

If you find my post helpful, and it answers your question, please mark it as an "Accepted Solution"

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Occasional Contributor

Re: How to track contacts who never open emails

I would not recommend anyone doing this Opt In feature and not sure why Jarred keeps suggesting it.  There is the strong potential to lose active recipients if they do not respond.  Anyone not responding will no longer receive your emails.

 

The other day I spent 4 hours isolating the email addresses of people who have not opened my last 3 emails (I've been downloading my opens since the start of the year).  I was surprised to see my mothers email and a few other people on the list who I know for a fact read my emails because they have commented on them and/or forwarded to others.  In any event, I created a customized opt-in email and sent it to 1784 emails on the list.  So far, only 129 people have opened the email and of that number 33 have confirmed their interest and 1 has opted out.  Twenty-three went into bounce, which is interesting since they didn't bounce last week when I sent my last mailing.  Last, what I find interesting is that no matter what I send I end up with a less than 10% open rate, which troubles memost of all.

Highlighted
Occasional Participant

Re: How to track contacts who never open emails

Must admit that the open rate is pretty poor all round, the bounces are also odd for me - someone I wrote to two days ago by normal email bounced when sent from CC!

 

If CC can't really tell us the TRUE figure or information for unopened emails, then I see little point in them providing what amounts to spurious information; or in fact relying on their statistics, which from what has been said are 'finger in the wind' statistics////makes you wonder what we are actually paying for, and in this day and age every penny counts.

 

CC - provide a better statistical analysis for us, or a price rduction in your monthly plans, or both. You have to do something to keep your 'loyal'customer base....after 10 years of being 'loyal' I am beginning to look around......

Highlighted
Occasional Participant

Re: How to track contacts who never open emails

What's that ol marketing saying? A happy customer tells 3 people, and unhappy customer tells 10.

 

As long as they continue to receive customers I doubt any changes are forthcoming. As evidence by the moderator answers throughout this thread (or lack of answers to everyon'se core concern but rather attempts to smoke and mirror people) it seems its more valuable to gain customers and then let frustrated customers drop out with truly damaging feedback to spread to other potential customers.Eventually that will come full circle.

 

Especially because of what CC does right compared to competitors adding this piece to the puzzle would really do so much for them. This thread has been going on for over a year now and people continue to add to it. If that doesnt speak volumes I dont know what else will.

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Occasional Advisor

Re: How to track contacts who never open emails

Hi Jarrad

 

I've not received the private message.

 

I'm quite happy though for you to post it as a public reply

 

Regards

 

Sue

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Honored Contributor

Re: How to track contacts who never open emails

Hi Sue,

 

If you'd like, I'd be happy to export your survey results and send them to you in an email. Do you have a preferred email address I should send this to?

 

 

Thanks,

Jarrad

If you find my post helpful, and it answers your question, please mark it as an "Accepted Solution"

Are you on Twitter? Follow me here!
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Occasional Advisor

Re: How to track contacts who never open emails

Hi Jarrad

 

that would be great, thank you.

 

It's sue@andersonswholesale.co.uk

 

Regards

 

Sue

Highlighted
Honored Contributor

Re: How to track contacts who never open emails

Hi Sue,

 

I have emailed you your results. I hope this helps.

 

Thanks,

Jarrad

If you find my post helpful, and it answers your question, please mark it as an "Accepted Solution"

Are you on Twitter? Follow me here!
Highlighted
Occasional Advisor

Re: How to track contacts who never open emails

 

Thanks Jarrad, I've received and stored the email.

 

I think as you'll see from how long this thread has gone on, and the sheer discontent felt by people about how they're paying for lists with what seems a very common 50% or even much higher unopen rate, that something needs to be doneto:

 

A)  have a hugely improved tracking system -

there are numerous companies like CC, and huge Britsh and US companies using these marketing programmes weekly or even daily - I get several! - and I can't believe they would put up with not actually knowing who opens their mails. There must be tools in this highly sophisticated technological age that can accurately track an record opened emails

 

:sunglasses: placate and maybe recompense the people who like most of us, thought we would get accurate ( and much higher) results, and this is what we thought we were paying for!

 

C)  use the tools/technology  these larger companies use  - I think as you can see there is a feeling that many of us may try other companies and whilst on the whole the service an tools CC offer are great, this is obviously a really great source of ever growing discontent

 

D) if it can't be fixed, then why not make the bands MUCH cheaper or the 'leaps' to the next chargeable numbers MUCH higher, so we don't all feel, as we do now, that we are paying to mail people that we don't actually know if they respond and therefore aying actually quite a HIGH rate for customer?

 

 

I for one, recently went into the 5,000+ band. My open rates are showing as well above the industry average on the graphs, but the emails I send always appear to hover around the 1,000 open rate. Most are sent to very regular customers, all of whom have said they're happy to receive mails. Using a normal email programme we can get 'read' receipts, so why can a similar function not be used to monitor this type of mail?

 

 

And to finish, with the thought for the day maybe....

 

If the old fashioned postal service only 'appeared' to deliver a fifth of the mail we sent and didn't really know where the rest had gone,  I think you'd probably concur we'd have a reason to be unhappy - wouldn't you.....?