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How to delete contacts that havent opened emails in last few months

SOLVED
Highlighted
Occasional Advisor

Re: How to track contacts who never open emails

So?  Would anyone care to post which E-Mail Newsletter Company does provide this great feature?  After being a CC Customer since 1999?  I can no longer afford to waste my money on a Company that Does NOT provide this feature!

Hmmmmm?  I just found this website:  http://www.werockyourweb.com/constant-contact-vs-icontact-vs-vertical-response

I will study it to see if I can find the answer!  Keep Your Fingers Crossed! ...Sam in Henderson http://www.HOA1234.com 

 

Highlighted
Occasional Advisor

Re: How to track contacts who never open emails

Rosalind deleted my post?............Hmmmm?  Well Kids?  I am going to close my CC acct and go with aWeber !

Highlighted
Trusted Contributor

Re: How to track contacts who never open emails

If you'd like to discuss. I am available.

Rosalind Morville
Occasional Advisor

Re: How to track contacts who never open emails

Rosalind?  Yes I would!  Is there a way using CC for me to delete the e-mail addresses that DO NOT open my Newsletters?  I currently have 800 subscribers...........but the 'open rate' for my weekly Newsletters is only 150-175!  And I am about to add 5,000 more subscribers!  So it is very important that I have this ability to remove people from my list that NEVER open my newsletters!

Highlighted
Regular Participant

Re: How to track contacts who never open emails

UPDATED: October 2018

 

We have recently added the Contacts Segments tool that allows you to create a list of contacts that did not open any of your last 5 emails, a specific email, or any email. Please click here to learn more about using our Segments feature.

 

The information below is out of date.

-----

Hello All,

I am the new product manager for customer facing reporting and analytics.  I am aware how large of a pain point this topic is. We are addressing this and will have a solution in mid 2012.  We will be implementing new technology that will allow us to track "did not opens" as well as several other highly requested items.

 

I apologize for the length of time that this will take, but we are working on it.  In the meantime we have this workaround which is the best way to know who didn't open an email.  I feel it is important to understand the way that we know if one of your contacts has opened an email is by tracking the display of a very small transparent image embedded in the email.  This means that if your recipient has "block images" enabled we will not acknowledge that they opened the email unless they click on a link in your message.  This is the industry standard method for tracking emails.

 

Please let me know if you have any suggestions on how we can improve the workaround until we are able to release the new feature.

Jonathan Mandell
Product Manager - Reporting and Analytics
Highlighted
Occasional Participant

Re: How to track contacts who never open emails & Tracking Drop Outs

Dear Jonathan,

Congratulations on your position, and to CC on finally taking the issues in this thread, and reporting and analytics, seriously.

 

Like many of your other customers in this thread I have been with CC some years now.

 

One of the chief reasons to stick is to develop a database of my customers' behavior. The reasons are many, and important. Here are just two:

 

One, it would be really nice to be able to reward my loyal readers, don't you think?

IF I could find them, without tedious work,and IF I could go back more than just 90 days?!! (length of opens stored).

 

Second, it would be VERY nice if I could find out whether the people who are dropping(unsubscribing) are newbies to the list, oldtimers, in between, or what. (what's their reason/disappointment? Yes, I can survey, and no, they don't respond in any numbers that would allow meaningful analysis. :frown:

 

At present, when a subscriber "unsubscribes" the unsubscribe date OVERWRITES the date that subscriber was added. THE DATA IS LOST! FOREVER!!

 

So even if I export the data to Excel, I see...NOTHING but the date the subscriver left!

This is crazy! What's the point of having a db if, by design, it deletes some of the most elemental data beyond the contact info? I Don't mean to go on, but this has been driving me nuts for years now.

Is this anywhere on CC's radar as a "must fix"?

 

These two are such basic metrics I am astounded CC ignores them. Perhaps in those days delivery was all that mattered.

 

Let me tell you, it's a different world today. Please let me know if and when CC will conclusively satisfy these needs.

 

Sincerely,

Tom Dotz

 

Highlighted
Regular Participant

Re: How to track contacts who never open emails & Tracking Drop Outs

Thanks Tom,

 

This is the exact kind of information I am looking for. :smileyhappy: In the years I have spent with small businesses I have learned to value your time above all else and if I am going to deliver information then I want it to lead to an action that creates more business for you or saves you time.  

 

I can say that your 1st ask for the history of a customer's interaction beyond 90 days is due around the same time as the did not opens report.  Again this is all due to how we store and retrieve information which is being greatly improved.  As for your 2nd ask I will look into it and see what is happening.

 

Please keep the suggestions coming and the more details about how you are using the information the better!

 

--Jonathan

Jonathan Mandell
Product Manager - Reporting and Analytics
Highlighted
Occasional Participant

Re: How to track contacts who never open emails & Tracking Drop Outs

Hi Jonathan,

 

AS to how I would use the information, for the first issue, opens over 90 days, by cross referencing the report data with my sales data, I could find new readers who are buying, long time readers who are buying, regular readers who aren't buying anything, and so on. I could then address offers specifically to these different groups, and hopefully be better able to serve them.

 

Also, I think, depending on the format of the reports, I could find people who have been on my list for some time and sort them by frequency of opening, and address those groups specifically, and more gently and less intrusively than a "please resubscribe" request.

 

As to the second matter, I could start to answer a question that is really bugging me. While my unsubscribe rate has really climbed over the last two years, I can't tell where in my demo I'm losing them. Is it when they first subscribe, or after some time? If after some time, how long?  For instance, knowing this data, if I found that the average drop out was at six months, I could start special efforts to re-enthuse these folks before they drop out.

 

It seems the technical solution would be as simple as having a separate date field for "unsubscribe". Naturally, that would increase the size of your database, but storage is awfully cheap, and the value to your long term customers would be substantial.

 

Thanks for your interest in these questions.

Best regards,

Tom Dotz

Highlighted
Occasional Advisor

Re: How to track contacts who never open emails & Tracking Drop Outs

THREE CHEERS for what 'Tom D.' above said!

 

Come on now CC?  It should NOT take another 7 months for you to implement this much needed feature?  I swear..... AWeber is looking better and better!  http://www.aweber.com/

 

And the cost is much less!  ..........Sam in Henderson, NV of http://www.HOA1234.com 

Highlighted
Regular Participant

Re: How to track contacts who never open emails & Tracking Drop Outs

I understand and am very sorry for your frustration, Sam.  But the best I can do for you and all our customers is to be honest in the date when we will have this feature.  There is also a workaround in place that I am more than willing to improve on if you have any suggestions.  If this solution is not acceptable to you and you would prefer to take your business elsewhere then I understand.

 

Constant Contact's commitment to understanding the needs of small businesses and nonprofits and delivering products that lead to their success was the most important deciding factor in my choice to come work here.   In the three months since I have started, I have been reassured each day of everyone's commitment to this mission – from the brilliant engineers I work with to the empathetic sales and support staff that I overhear each day delivering an outstanding experience to everyone that contacts us.

 

I recognize that we have fallen short on some of the features of the products, and we are working hard to improve those. However, I am certain that when you evaluate the entire package of what we offer compared to others, I am certain that you could not have a better partner than Constant Contact who is dedicated to making you successful.

 

I will get off my soapbox now.. thank you for listening (err... reading). :smileyhappy:

Jonathan Mandell
Product Manager - Reporting and Analytics