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How to delete contacts that havent opened emails in last few months

SOLVED
Occasional Participant

Re: How to track contacts who never open emails & Tracking Drop Outs

Well, I had similar questions about tracking open e-mails (my list is just over 5,000) and have now read all the posts on this thread. I am very encouraged by the reasonable answers recently post by Jonathan. I have over 35 years experience in IT and his responses sound like they come from a true professional (I cannot say the same for the prior posts from other CC staff in this thread... they sounded like 'B' team responses to me... good but not great!). Good luck Jonathan... I look forward to your improvements in 2012... BTW, can you also fix the KLUDGY  editing features for e-mail marketing, it's a PITA.

 

So, until improvements are made, here's my take on managing e-mail lists:

 

1. Do not trust the 'open' statistics... they are not accurate and can only be used as a relative guide  to your previous mailings.

2. Do not believe the 'Bounce' statistics... I do not think they are 100% based upon limited testing on my part... Jonathan, I would appreciate your comments on this item.

3. Trust your customers to delete themselves from the lists until the above two items get addressed.

4. In terms of cost: That is dependent upon the individual business model and their expectations. For my business (a restaurant), a penny or two for a monthly mailing is a very good deal... sure beats snail mail... and I have no plans to change vendors given that all services are not fully mature from a technical viewpoint and Jonathan's posts give me hope that CC might now have a solid technical leader with common business sense.

 

So, that's my 2 cents. 

Occasional Participant

Re: How to track contacts who never open emails & Tracking Drop Outs

Just as a follow-up: I had 461 bounced-mails (out of over 5,000) on my last mailing that were listed as 'non-existent addresses'. Since I did not believe that all 461 were 'non-existent', I downloaded those addresses and sent them out via my business e-mail account and asked them to reply or I'd take them off my list. Well, I got quick returns from 7 people requesting that they stay on my list. I know that this thread is primarily about tracking people that never open emails (and to that I say 'Good Luck')... but I think it is a much more serious issue when you cannot depend upon the system identifying 'non-existent' addresses!!! Sure 7 people out of 461 is a low percentage... but it really should be ZERO for this category! Jonathon, any comment?

Occasional Advisor

Re: How to track contacts who never open emails & Tracking Drop Outs

I have been CC Customer since 1999!  I recently closed my account because CC refuses to give us an easy to use tool to remove subscribers that never open our Newsletters?

 

I had a credit of $187 in my account!  CC refused to credit me that $187!  But I asked them to close my account anyway....that was about two weeks ago?

 

However?  Recently things have changed for me!  I do battle with HOAs (Homeowner Associations) since 2003. Check out our "Doorway" Page at http://www.hoa1234.com

 

I am here today to beg CC to let me have my Old Account back please?  Including the $187 credit?

 

I know very well that iContact and the rest are not nearly as 'Robust' as CC is !

 

And I am hopeful that www.HOA1234.com will generate some Donations so that I can better afford CONSTANT CONTACT!

 

Thanking CC in advance!  :smileyface:

Trusted Contributor

Re: How to track contacts who never open emails & Tracking Drop Outs

Hi Sam -

The best way to reactivate in your case is to call our billing dept.  Call the regular support # (866) 289-2101and press 3 for billing. They can reactivate you and assign the credit to your account.  I hope you were told when you cancelled, this money is held for you and yes, you can assign it to the reactivated account.

 

EDIT: I reactivated it through chatting with the billing team  - I don't typically manage support issues myself, but my team walked me through this one, so you are all set to get mailing...

 

Welcome back!

Ros

Rosalind Morville
Occasional Advisor

Re: How to track contacts who never open emails & Tracking Drop Outs

 CHEERS!  FOR ROSALIND!

 

Bless Your Heart!

 

You made this old man a Happy Guy!

 

YOU ARE THE BEST!  HOORAY!

 

.....Sam

www.sam1234.com

 

 

Trusted Contributor

Re: How to track contacts who never open emails & Tracking Drop Outs

Thanks. The audio file make me smile, but not as much as the words themselves.  Welcome home Sam.

Rosalind Morville
Regular Participant

Re: How to track contacts who never open emails & Tracking Drop Outs

Thanks again Tom for the great info!  There is certainly something wrong (in my opinion) with how the export of data works since I would not have expected that the unsubscribe date would overwrite the date the contact was added.  I would expect both fields to be available.  So I am looking into what can be done to fix this sooner.

 

In the meantime, that date is stored in the Contacts -> Removed Contacts and pulling up an individual contact shows the date that they were added, last updated, and removed date.  I know this is certainly not a great solution since it would take a lot of time to go through all your removed contacts but you could at least get a sample.

Jonathan Mandell
Product Manager - Reporting and Analytics
Occasional Participant

Re: How to track contacts who never open emails

Jarrad, where is the 'accepted solution' button then?I can't find it?

Honored Contributor

Re: How to track contacts who never open emails

Hi Kate,

 

The Accepted Solution is only available to the person who originally created the topic.

 

Thanks,

 

 

Jarrad

If you find my post helpful, and it answers your question, please mark it as an "Accepted Solution"

Are you on Twitter? Follow me here!
Highlighted
Occasional Participant

Re: How to track contacts who never open emails

Although not ideal I thought I would just share what I have done to work around all of CC's frustrating lack of functionality. Thank you to the post warning everyone about Confimed Opt-in Emails via CC as I was potentially going to look into that until I also found out you get one email to that list and they are in or out permanatly , as I had asked if I could send multiple confirmations to a list to try and weed contacts out over time.

 

So basicallyI tried to make my own confirmation email. First I have been exporting my list of opens over the past few months (reminder - CC only keeps the past 3 months - lame) so that I would have a historical list of who has opened my emails according to CC. Next I exported my complete contact list. I opened my compiled "Openers" list and colored them green in excel. I then copied these contacts into my complete list excel file and sorted them. Manually and painfully I went through and deleted all the green cells with their match so that I ended up with a list of "non openers". So now I had two excel files, one of openers, and the other of openers.

 

Next I imported these lists into CC and deleted my default contact list, leaving me with two new lists.

 

So now I created a new contact list called "Confirmed customers" and made this my default list so its also where people who filled out my subscribe form would wind up. (I may be different in that my contacts come more from other web leads and opt-ins then those who directly fill out the "subscribe to newsletter form")

 

Thats pretty much the difficult work (thanks CC!)

 

So now I have created a series of email confirmations myself requesting people to "Re-Join My List". I suggest going through the process yourself just to see what it looks like. But when a current subscriber clicks to join they just have to go in and re-submit their information. HOWEVER because I made a new default list, when they re-submit their information they are putting themselves on my "Confirmed Customers" contact list. Once they do that they end up on both my "Confirmed Customers" list and my "non openers" list, so I go in and remove them from the "non-openers" list, thus keeping both lists clean and separate.

 

Here is one of the emails I sent in case you want to see it: Confirmation Email #2

 

So hopefully after a series of these emails I will haveany one I thought to be a "non openers" confirm their emails for me without the permanacy of CC's Confirmation Opt-In email and the inability to send multiple confirmation emails. And then when my series of confirmation emails are done I will simply delete my "non-openers" list lessening the funds I have to send monthly to CC.

 

I am not sure if this is the best solution, but it is A solution and am sharing purely because of that. Thank you CC for making it simple to keep my list clean!

 

Also if anything was confusing and needs clarification just let me know.