"Anyone who hasn't opened an email from you or clicked on a link over a period of time can be deemed "inactive." These people are not lost forever, however. Contrary to what you might think, they are like potential new clients, but even better! They loved you before. Now is your chance to make them fall in love with you again. Recently I received an email from a shopping site I used to frequent but had, over time, just stopped paying attention to. The email acknowledged I hadn't shopped there for a while and offered an enticing incentive to get me back. My interest was piqued on two levels: I felt special and I was getting a great offer. The result? I clicked through, the site was back on my radar, and I made a purchase within a week."
Source: The ClickMail Marketer
Before you delete them, try creating a special piece with a custom subject line to draw them in. Then if that fails. BLOW THEM UP.
How's this for an easier way to clean house.
1.) Make a back up of your master list and download it
2.) Create a new list for "The Openers"
3.) Go over your last X number of emails and merge all the folks that have opened something to the list in step 2.
4.) This should now be a master list of all the folks that have interacted with you.
5.) Delete your old master list.
Rise and repeat.
Hi Sharon, You are correct that that there is no report generated by our system which will tell you who has not opened your email. Sorry for the inconvenience. I see how a non open report could be useful and I will pass on your feedback. The FAQ Marissa posted is a workaround which would allow you to create a list of those contacts who have not opened your email. This list could then be exported and used to remove the contacts who have not opened your email from your active lists. Thank you for your feedback, Jarrad Community & Social Media Support Representative
I have been saying this for years. Constant Contact will not create a report such as this because it will reduce our mailing list and Constant Contact will lose money. I have 700 more people I want to add more than 60% of the people on my list are not opening and I want to delete them before I add 700 more which will INCREASE my price. I can't believe Constant Contact is not aware of how much this can help users... I think you guys don't WANT to help us with this.
We're more concerned with the quality of your list and not the quantity. We would rather see you have a list that performs well than a list full of contacts that do not open your mail or bounce. We do track opens via a 1 pixel image in your email. If images are not downloaded, the open will not track. Because of this, there could be contacts opening your emails that are not being counted.
One way to determine if a contact is still interested in your email is by doing a confirmed opt in mailing. This mailing will contain a link. If a contact does not click the link to confirm their interest, then they will not be added back into your list.
To do a confirmed opt in mailing, follow these steps:
From the My Settings > Manage My Settings > Confirmed Opt-in ON screen:
From the Email Campaigns > Create screen:
Remember to turn Confirm Opt-in back off if you do not want to automatically confirm new subscribers at signup.
"We're more concerned with the quality of your list and not the quantity. We would rather see you have a list that performs well than a list full of bounce backs. "
Perhaps I am missing something. I read this topic to be folks concerned with email that was not opened and not email that was bouncing. The bouncers are a no-brainier. Two different scenarios in my mind.
Thanks for pointing out my mistake Tony. I'll fix my post.
This is a major problem that should be a simple solution for Constant Contact to implement. It would be extremely helpful to be able to run this report without wasting countless time trying to manipulate the data.
There is a product on AbleBits.com that removes duplicates Plus the first entry from spreadsheets in Excel.
Its called Removing Excel Duplicates. - it goes beyond what the standard remove duplicate does that comes with Excel
There is a 15 day trial
Export your list of all contacts
Then export list of contacts that opened emails
Merge them into the same spread sheet in excel
Run ablebits duplicate wizard in excel
Remove duplicates +1 (original)
What is left is those that never opened your email. Load them back into constant contact to do a seperate email to those.
Or do what ever you want with them
Thanks for that work around Dennis while we continue to work on a Did Not Opens report. I want to also reiterate that someone that opens your email and is not displaying images in their email program will not be counted as an open unless they click on a link. This is how every email company tracks opens. So, it is possible to have people that will tell you they opened and read your email but they still appear as if they did not. This is why we do not recommend removing everyone that appears as having not read your email.
Over the course of several email campaigns you can assume that those people that have images turned off will always have them off and those that have them on will always have them on, so you can track the improvement in open rate over time.
For anyone interested I will be holding a webinar next Tuesday from 4-5 EST where I will walk though some new reporting concepts. You have all been great at giving me some valuable feedback, so I would love it if you could join me. There are only 15 spots open so please register.
Thank you so much,