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How do I find all the emails in my mailing list that never open the messages we send them? I want to cleanup my list. We have had it for several years.
Is there a clean up function to find emails that never open or are bad etc?
UPDATED: October 2018
We have recently added the Contacts Segments tool that allows you to create a list of contacts that did not open any of your last 5 emails, a specific email, or any email. Please click here to learn more about using our Segments feature.
The information below is the steps to manually create a did not open list.
Great question! If you want to remove those contacts who haven't opened an email from you, you can check out these FAQs on how to location contacts that do not open your email and how to remove them from a list. Just a note, we track opens by inserting a very tiny image and when your contacts choose to download images, we count that as an open. That means that if someone doesn't download images but does open your email is not counted.
To clean up your bounces, check out FAQ 5288: Managing, Removing, and Preventing Bounced Emails.
Any questions, let us know! Hope those FAQs help!
Well, I've been waiting since December - or was it January - when Jonathan promised we would get a simple reporting function allowing us to find those who: a) hadn't opened emails in some time b) opened emails consistently.
It is just plain common sense to be able to reward both of those groups. It leads to good feelings and more business.
Acutally, I've been waiting since I discovered this lack in '05 after about a year with Constant Contact, when I had enough history that this data would be useful.
The ability to see this data only one email at a time is very restrictive. I've sent out over 100,000 emails in the last twelve months. Do you really suppose I am going to go through each one to get basic data?
After 7 years of patience and work arounds, this is leading me to conclude that Constant Contact is only for hobbyists or the very small not-quite-a-real business.
We have been working hard on these reports and I would love to show you the progress we have made. Would you be willing to chat about this next week sometime?
I have been asking for this reporting feature since CC started and given the same "create a new list from opens" but oh by the way, we track with a 1 pixel image and if they don't load images we can't tell so you might lose some important customers.
Please...especially in this economy give us a report feature that everyone has been asking for since.......forever...
Please read my previous posts... you are asking for the impossible... anti-virus software and SMPT Gateways can easily (and regularly do) block automatic responses... give it up. I know that I expect my security software to block any info sent without my permission!
I've had to work with other email marketing companies for my clients that have the report. I just happen to like all the features of Constant Contact best. How do they do it?
I am sorry for the frustration this has caused you and everyone that wants an accurate report to understand whether their customers are opening emails. The earlier comments about the tracking pixel are correct. The way Constant Contact and all other email companies track if an email has been opened is by having this invisible image displayed to the recipient. If their email program blocks images or if they choose not to display them then we do not count it as an open in our opens report. Additionally, this will be counted as a did-not-open when we release our did not opens report.
This is my challenge. I want to be as accurate as possible in the information I show you. But I don't want to confuse or mislead anyone. The customers I have met with have told me that what is most important is to know who is not opening so they can remove them from their list. The two best methods that customers have come up with to ensure that their list contains people that are still interested in hearing from them are:
1. Ensure that you have links in your email since those are always tracked. In fact if a link is clicked we will automatically count that as an open as well regardless if they are displaying images.
2. Send a "are you still interested" email. Send this either to your whole list or if you have a list of customers that are not opening emails (using the method at the start of this post - and eventually using the did not opens report).
Please feel free to contact me with any questions that you might have. I will continue to listen to you needs and try to build the best solution possible to meet those needs.
Posting that very clear explanation of how tracking works (and where it doesn't) where people are sure to read it when first signing up would avoid a lot of disappointment.
Given what you have explained, it seems logical that plain text emails also would fail to register as "opens", unless, a link placed by the sender (me) was clicked on by the recipient. Is that accurate?