cancel
Showing results for 
Search instead for 
Did you mean: 

How to delete contacts that havent opened emails in last few months

SOLVED
Honored Contributor

Re: How to track contacts who never open emails

Sharon,

 

Inactive Subscribers.

"Anyone who hasn't opened an email from you or clicked on a link over a period of time can be deemed "inactive." These people are not lost forever, however. Contrary to what you might think, they are like potential new clients, but even better! They loved you before. Now is your chance to make them fall in love with you again. Recently I received an email from a shopping site I used to frequent but had, over time, just stopped paying attention to. The email acknowledged I hadn't shopped there for a while and offered an enticing incentive to get me back. My interest was piqued on two levels: I felt special and I was getting a great offer. The result? I clicked through, the site was back on my radar, and I made a purchase within a week."

Source: The ClickMail Marketer

 

Before you delete them, try creating a special piece with a custom subject line to draw them in. Then if that fails. BLOW THEM UP. 

 

How's this for an easier way to clean house.

 

1.) Make a back up of your master list and download it

2.) Create a new list for "The Openers"

3.) Go over your last X number of emails and merge all the folks that have opened something to the list in step 2.

4.) This should now be a master list of all the folks that have interacted with you.

5.) Delete your old master list.

 

Rise and repeat.

Honored Contributor

Re: How to delete contacts that haven't opened emails in last few months

Michelle,

 

Robert has a great point.   I copied this from another thread I am involved in as it pertains to this topic as well.

 

Inactive Subscribers.

"Anyone who hasn't opened an email from you or clicked on a link over a period of time can be deemed "inactive." These people are not lost forever, however. Contrary to what you might think, they are like potential new clients, but even better! They loved you before. Now is your chance to make them fall in love with you again. Recently I received an email from a shopping site I used to frequent but had, over time, just stopped paying attention to. The email acknowledged I hadn't shopped there for a while and offered an enticing incentive to get me back. My interest was piqued on two levels: I felt special and I was getting a great offer. The result? I clicked through, the site was back on my radar, and I made a purchase within a week."

Source: The ClickMail Marketer

 

Before you delete them, try creating a few special pieces with a custom subject line to draw them back in. Then if that fails. BLOW THEM UP. 

 

How's this for an easier way to clean house. I do this for clients anytime they get close to the next boundary in the price list.  I want a strong large list but don't want to pay for inactive addresses. This also assumes you are practicing "safe bounce".

 

1.) Make a back up of your master list by downloading it.

2.) Create a new list for "The Openers"

3.) Go over your last X number of emails and merge all the folks that have opened something to the list in step 2.

4.) This should now be a "new"master list of all the folks that have interacted with you.

5.) Delete your "old" master list.

 

Rise and repeat.

Honored Contributor

Re: How to track contacts who never open emails

Hi Kevin,

 

We're more concerned with the quality of your list and not the quantity. We would rather see you have a list that performs well than a list full of contacts that do not open your mail or bounce. We do track opens via a 1 pixel image in your email. If images are not downloaded, the open will not track. Because of this, there could be contacts opening your emails that are not being counted.

 

One way to determine if a contact is still interested in your email is by doing a confirmed opt in mailing. This mailing will contain a link. If a contact does not click the link to confirm their interest, then they will not be added back into your list.

 

To do a confirmed opt in mailing, follow these steps:

 

  1. Enable your account for Confirmed Opt-in if it is not already turned on.
  2. Use the "Confirm Permission" template to send a confirmation email to the group of subscribers.

    From the My Settings > Manage My Settings > Confirmed Opt-in ON screen:

    1. Click the "Send a Confirm Contacts Email (Optional)" link.
    2. Enter an email campaign name and click Next.
    3. Go through the wizard, adding content as necessary.

      Note: We strongly recommend that you do not change the text in the body of the message as this may decrease the number of subscribers who follow through and confirm their permission.
    4. When you have finished, click Save & Next.
    5. Select the list that will receive the campaign and click Next.
    6. Set the email campaign delivery date and click Finish.

    From the Email Campaigns > Create screen:

    1. Enter an email campaign name and click Next
    2. Below the template categories in the left column click the "Create a confirmation email" link.
    3. Go through the wizard, adding content as necessary.

      Note: We strongly recommend that you do not change the text in the body of the message as this may decrease the number of subscribers who follow through and confirm their permission.
    4. When you have finished, click Save & Next.
    5. Select the interest category that will receive the campaign and click Next.
    6. Set the email campaign delivery date and click Finish.

Remember to turn Confirm Opt-in back off if you do not want to automatically confirm new subscribers at signup.

Jarrad

If you find my post helpful, and it answers your question, please mark it as an "Accepted Solution"

Are you on Twitter? Follow me here!
Honored Contributor

Re: How to track contacts who never open emails

"We're more concerned with the quality of your list and not the quantity. We would rather see you have a list that performs well than a list full of bounce backs. "

 

Perhaps I am missing something.  I read this topic to be folks concerned with email that was not opened and not email that was bouncing.  The bouncers are a no-brainier.  Two different scenarios in my mind. 

Honored Contributor

Re: How to track contacts who never open emails

Thanks for pointing out my mistake Tony. I'll fix my post.

Jarrad

If you find my post helpful, and it answers your question, please mark it as an "Accepted Solution"

Are you on Twitter? Follow me here!
Occasional Visitor

Re: Report for contacts who don't open the e-mails

I completely agree that such a feature would be important for Constant Contact to add.  It would be very helpful.  Constant Contact shouldn't worry about us having potentially viewer contacts in our mailing lists (--> lower fees for Constant Contact) as it will make our emails more efficient and reach a more interested audience, leading us to recommend Constant Contact to others.

Visitor

Re: Is there a way to view contacts who did NOT open my e-mail?

When you say : Remove Link.

Did you mean to say Remove List?

Occasional Advisor

Re: Report for contacts who don't open the e-mails

It would indeed be really helpful to have a list of people who never open the emails.

 

Whilst I understand there may be a slight chance that those opening the emails are not recorded if the pixel is not traced, I am in the same situation as a previous respondee - I am near going into another price bracket, and wish to clean up my list to ensure I only send to those who ARE opening the emails.

 

It really would be helpful to everyone using CC to be able to do this.

 

I've just tried using the method suggested here, as I asked exactly the same question to CC customer service and had quite a detailed step by step reply, but it doesnt seem to work.

 

Surely with all the sophisticated measures CC have put in place, it is a simple thing/column  to add into response reports, and if we see can therefore see someone has NEVER opened an email, we can remove them from a list?

 

Like someone else said, it would make us recommmend CC to others even more (as I have on several occasions already!)

Honored Contributor

Re: Report for contacts who don't open the e-mails

Hello Sue,

 

Great reports let you know more about your contacts and help you focus your marketing efforts are a focust of a project that we're currently working on here at Constant Contact. This project will take a little while (users should see the benefits mid 2012) because of the number of users we have and the volume of email reporting data that we deal with every day.

 

I apologize that I do not have more information than that to share with you. Just hang tight and we'll hopefully have exactly what you're looking for soon.

 

Thanks!

Occasional Participant

Re: How to track contacts who never open emails

First off I am glad I found this post as I like many of the users have been looking for a better way to do this. Thank you for all the CC Staff replys as well, they've been quite comical in answering all the customer concerns without actually addressing the concern. The one post early one nailed it on the head. If CC has better list hygiene features then people will have smaller list and thus not have to spend as much.

 

Theres a saying in Marketing about how many people a happy customer will tell versus how many people an unhappy customer will tell.

 

I suggest you take a look at Benchmark Email. They are copying you for the most part so perhaps you should copy them on three great points. First they put it right in every customers face that they want CUSTOMER feedback to drive innovation and product upgrades/changes. Second, they listen (my "account manager" is abysmal). Third they have a feature that will automatically delete subscribers that dont open your emails within a set number of campaigns (5, 10, 15 ,etc).

 

Im currently demoing them for a potential switch. We will see what happens. Oh and iContact your third competitor is coming down the pipeline with an equally powerful list hygiene tool. Your welcome for the competitive intelligence.

Still need help?
You can post a new message in the Community or find us on Twitter Mon-Fri 8am - 8pm ET. We've got real people waiting to help you out. Click below to start a conversation!