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How to identify inactive subscribers for removal?

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How to identify inactive subscribers for removal?

I originally posted this message elsewhere on the forum under suggestions, within a relevant thread on segmentation, but I haven't had a response. Maybe it is better framed as a help request. Here it is:

I am trying to create a list of "inactive" contacts which I am defining as those that have been consistently receiving our emails for a length of time (let's say two years) AND have never opened any. I want to begin the process of updating or removing these inactive emails from our email list (managed in an outside CRM). Having more options in segmentation would vastly improve this.

My current idea to accomplish this is to (Step 1) create 24 segments by contact activity, each segment with the criteria of "were sent" for a one-month timeframe, such as "were sent 1/1/2017-1/31/2017."  (I can't simply do one segment with a two-year timeframe because I want to ensure the contacts have been getting emails the whole time, not just once or a few or even half of that two-year timeframe. We send emails to our entire list at least once a month.). Next (Step 2) I take the 24 segments, export them, and combine them into one Excel spreadsheet, then remove all the records that don't appear in every segment (very time-consuming). Now I have a list of contacts that were sent email in every single month for two years. (Step 3) I create one more segment by activity, for "opened" during that total two-year time frame. I export and add that to my Excel sheet and remove duplicates so that the only remaining contacts are those which received email campaigns in every month for two years but never opened any.

This feels like a ridiculous amount of work to get a list that meets this criteria: Was sent email in every month from Jan. 2017 through Jan. 2019 AND never opened. Is there a better way to do this?? Adding multiple criteria for each segmentation category seems to be the answer, but until that feature is available (IF it become available), what do I do?

 

Thanks!

1 REPLY 1
CTCT Employee

Re: How to identify inactive subscribers for removal?

Hi @EmilyD85 

 

Thank you for reaching out to the Constant Contact Community. It's my pleasure to assist you today.

 

That's a great question. At this time, you have outlined the best method for achieving the information you are looking for. You might be able to eliminate one step by using the "in between" option with Date Added in the segment to eliminate the new contacts, but the rest of the process would remain how you mentioned. I will absolutely submit your feedback to our team regarding more segmentation options. Please feel free to reach out should you need anything else. Thank you for choosing Constant Contact. Have a great day.

 


Adrienne B.
Community & Social Media Support

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